Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® Exchange_Lock
Webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

  • Broadcast: Wednesday 19 May 2021
  • PR Smith

The world has changed since COVID came along. Jobs, work, management, commuting, workspaces have all changed dramatically. The invisible triggers that make up day to day trading – supply, demand, and the market – have all adjusted under extreme circumstances. Three distinct crises are also occurring, almost simultaneously in the business community, creating distinct, long-term challenges for marketers.

However, new opportunities are emerging too. New ways of working mean new economic structures are possible. How will new post-Covid attitudes affect both consumerism and employment? Or is this simply an acceleration of the rapid change we have all experienced in the marketing industry? How much do we as marketers need to be aware of these changes?

Members can watch our webinar on demand, where SOSTAC® creator PR Smith will explore how his planning framework can provide a structure to deal with accelerated change. Tune in and you’ll learn:

  • What changing workspace strategy means for marketers
  • How three distinct crises are affecting the workplace right now
  • All about ‘Super AI’, ‘Hyper-Competition’, Clubhouse, and much more.

 

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PR Smith Founder Great Sportsmanship Programme

About the Speaker

PR Smith
PR Smith Founder, Great Sportsmanship Programme

PR Smith is an international speaker, a TEDx Talker, a marketing author and founder of SOSTAC® Planning methodology. Paul hosts a weekly AI chat (on Linkedin). Paul also founded the Great Sportsmanship Programme an NFP edutainment programme which inspires a new generation of global citizens - through short stories about sportsmanship.  

CIM list SOSTAC® Planning in the Top 3 business models in the world. SOSTAC® is now adopted by blue-chips like LinkedIn and KPMG, start-ups, disruptors and SMEs across the world. 

Paul has trained hundreds of companies from IBM HQ in Upstate New York to Linkedin to disruptive small businesses from London – Quala Lumpur and Abu Dhabi to Aberdeen.   

Paul’s 7 books (translated into 8 languages) include the best-selling, Marketing Communications (8th ed in 2024) - ‘a marketing major’ (CIM); while Digital Marketing Excellence 6th ed. is ‘recommended reading’ (CIM); & his smallest, yet most popular, book is the SOSTAC® Guide to your Perfect Digital Marketing Plan 2025 (AI edition). 

He started working with a Belgian Multinational in Dublin and London, changed to marketing Christmas Crackers in the USA, to founding a consortium of British universities to produce the world’s first series of digitised courses on marketing (sold in 60+ countries), to establishing China’s first short game golf centre, to launching Northern Ireland’s first Digital Creative hub (real world and virtual world), to marketing a solution to decarbonise Europe (launched by the Deputy PM in Trinity College Dublin) and now rolling out across Europe.

Paul is a CIM Fellow.

PR Smith Books:

Smith, PR (2025) SOSTAC® Guide (AI ed.) to your Perfect Digital Marketing Plan       

Smith, PR & Chaffey, D. (2022) Digital Marketing Excellence, 6th ed., Routledge

Smith, PR  & Zook, Z. (2024) Marketing Communications - offline and online integration, engagement and analytics, 8th ed., Kogan Page*

Smith, PR (2011) SOSTAC® Guide to writing the perfect plan, self-published eBook

Smith, PR (2009) Great Moments of Sportsmanship, PR Smith self-published.

Smith, PR (2003) Great Answers to Tough Marketing Questions, 2nd ed., Kogan Page

Smith, PR, Berry C & Pulford, A (1999) Strategic Marketing Communications, Rev. ed., Kogan P.

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