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PR Smith created the SOSTAC® Planning framework and is also the founder of the Not-For-Profit edutainment programme, the Great Sportsmanship Programme. SOSTAC® was voted in the Top 3 Business Models by CIM’s Centenary Poll and is adopted by KPMG Digital, Linkedin EMEA and EU, RBS, start-ups, disruptors, SMEs and CIM course centres around the world.
Paul is an international speaker (TEDxTalker), trainer, consultant and author (6 books in 8 languages). His SOSTAC® Guide to your Perfect Digital Marketing Plan has just been published in 2021 (7th ed), while Marketing Communications is also in its 7th ed and Digital Marketing Excellence 6th ed has just been commissioned.
Paul is currently publishing ‘NFTs - a Guide for Marketers’ on his blog along with other posts re beautiful AI driven CleverBots. Paul was CIM’s first external examiner for what was then called ‘eMarketing’.
Paul’s NFP edutainment programme, the Great Sportsmanship Programme inspires a new generation of global citizens through short stories about sportsmanship.