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Blog (11 articles)

Five of the most innovative sustainable packaging solutions — Blog

Five of the most innovative sustainable packaging solutions

12/07/2024

What lessons can marketers learn from Earth Day? — Blog

What lessons can marketers learn from Earth Day?

26/04/2024

Regional marketing insight: The East of England, with Paul Mackman — Blog

Regional marketing insight: The East of England, with Paul Mackman

09/06/2023

The power of B Corp Certification for sustainable marketing success — Blog

The power of B Corp Certification for sustainable marketing success

21/10/2022

Who are WeAre8 and what is The Pitch? — Blog

Who are WeAre8 and what is The Pitch?

23/09/2022

What are the secrets to successful sustainable marketing? — Blog

What are the secrets to successful sustainable marketing?

24/08/2022

Dreaming of a green Christmas? — Blog

Dreaming of a green Christmas?

22/12/2021

Steps towards sustainability: How brands can reduce their impact — Blog

Steps towards sustainability: How brands can reduce their impact

05/11/2021

Marketers must take control of the purpose paradox — Blog

Marketers must take control of the purpose paradox

26/03/2021

No Buy Year spells trouble for marketers — Blog

No Buy Year spells trouble for marketers

14/02/2020

Shoppers should get the green light for conscientious consumption — Blog

Shoppers should get the green light for conscientious consumption

29/11/2019

Catalyst (2 articles)

Catalyst issue 4 | 2024: Fashion's second act — Catalyst

Catalyst issue 4 | 2024: Fashion's second act

24/10/2024

Catalyst issue 3 | 2022: Sustained effort — Catalyst

Catalyst issue 3 | 2022: Sustained effort

18/07/2022

Editorial (22 articles)

Greensquashing: Why some organisations are quietly retreating from their sustainabilit ... — Editorial

Greensquashing: Why some organisations are quietly retreating from their sustainabilit ...

29/01/2025

Sustainability in Christmas marketing: how brands can encourage ethical festive shopping — Editorial

Sustainability in Christmas marketing: how brands can encourage ethical festive shopping

29/11/2024

Sustainable Marketing: How to communicate purpose, products and services — Editorial

Sustainable Marketing: How to communicate purpose, products and services

31/01/2024

Sustainable Marketing: What’s happening right now? — Editorial

Sustainable Marketing: What’s happening right now?

01/09/2023

How sustainability has moved up the agenda for financial services marketers — Editorial

How sustainability has moved up the agenda for financial services marketers

02/08/2023

Marketing and your digital carbon footprint: Where to begin — Editorial

Marketing and your digital carbon footprint: Where to begin

10/03/2023

Key marketing trends for Christmas 2022 and beyond — Editorial

Key marketing trends for Christmas 2022 and beyond

23/12/2022

What is greenwashing? — Editorial

What is greenwashing?

Charging for online returns: A turning point for retailers? — Editorial

Charging for online returns: A turning point for retailers?

15/07/2022

Marketing’s vision for the circular economy — Editorial

Marketing’s vision for the circular economy

24/06/2022

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims — Editorial

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims

Unmissable moments: Highlights from CIM's Sustainability Summit — Editorial

Unmissable moments: Highlights from CIM's Sustainability Summit

22/04/2022

It’s time to crack the Green Claims Code — Editorial

It’s time to crack the Green Claims Code

11/03/2022

No-waste shopping: The next biggest retail disruption — Editorial

No-waste shopping: The next biggest retail disruption

10/12/2021

Three brands to watch with a sustainable USP — Editorial

Three brands to watch with a sustainable USP

29/10/2021

Editorial

Carbon labelling: The next brand battlefield

17/09/2021

Marketing must-reads: Spotlight on sustainability — Editorial

Marketing must-reads: Spotlight on sustainability

03/09/2021

Sustainable transformation is not an option, it is the only option — Editorial

Sustainable transformation is not an option, it is the only option

21/06/2021

Where brands should focus investment post-Covid — Editorial

Where brands should focus investment post-Covid

07/06/2021

Is ‘carbon neutral’ the new ‘meat-free’? — Editorial

Is ‘carbon neutral’ the new ‘meat-free’?

16/12/2020

Three ways to avoid greenwashing in marketing — Editorial

Three ways to avoid greenwashing in marketing

17/06/2020

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility — Editorial

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility

23/09/2019

Podcast (18 articles)

Episode 92: Zero heroes — podcast

Episode 92: Zero heroes

02/05/2024

Episode 89: Deep dive into sustainable marketing — podcast

Episode 89: Deep dive into sustainable marketing

21/03/2024

Episode 85: Formula E and the race towards a more sustainable sporting future — podcast

Episode 85: Formula E and the race towards a more sustainable sporting future

09/11/2023

Episode 84: The positive impact of advertising with Good Loop — podcast

Episode 84: The positive impact of advertising with Good Loop

26/10/2023

Episode 68: How to use disruption for good — podcast

Episode 68: How to use disruption for good

10/11/2022

CIM Marketing Podcast - Episode 63: Best of series three — podcast

CIM Marketing Podcast - Episode 63: Best of series three

18/08/2022

CIM Marketing Podcast - Episode 62: The secrets to successful sustainable marketing — podcast

CIM Marketing Podcast - Episode 62: The secrets to successful sustainable marketing

21/07/2022

CIM Marketing Podcast - Episode 61: Be part of the solution, not the problem — podcast

CIM Marketing Podcast - Episode 61: Be part of the solution, not the problem

07/07/2022

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing — podcast

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing

03/03/2022

podcast

CIM Marketing Podcast - Episode 51: How to free your brand’s green fear

17/02/2022

podcast

CIM Marketing Podcast - Episode 44: Sustainable power-ups for your brand

14/10/2021

CIM Marketing Podcast - Episode 42: Industry secrets from 50 CMOs — podcast

CIM Marketing Podcast - Episode 42: Industry secrets from 50 CMOs

16/09/2021

podcast

CIM Marketing Podcast - Episode 31: What makes a sustainable brand?

18/03/2021

podcast

CIM Marketing Podcast - Episode 19: Brand, influencers and ethical consumption

16/07/2020

CIM Marketing Podcast - Episode 11: Is the future of marketing in good hands? — podcast

CIM Marketing Podcast - Episode 11: Is the future of marketing in good hands?

05/03/2020

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset — podcast

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset

16/01/2020

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas — podcast

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

28/11/2019

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious — podcast

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious

17/10/2019

Quick Read (4 articles)

You don't need a big budget to make a big impact — Quick Read

You don't need a big budget to make a big impact

30/04/2021

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Veganuary: It takes more than a month to make a difference — Quick Read

Veganuary: It takes more than a month to make a difference

27/01/2020

Volkswagen rebrands as emissions scandal resurfaces — Quick Read

Volkswagen rebrands as emissions scandal resurfaces

01/10/2019

Webinar (7 articles)

Member Exclusive: Navigating green claims – a guide for organisations and marketers — webinar

Member Exclusive: Navigating green claims – a guide for organisations and marketers

05/12/2024

webinar

Member Exclusive: The value of a sustainable brand strategy

24/04/2024

Member Exclusive: Sustainable marketing and the changing operating landscape — webinar

Member Exclusive: Sustainable marketing and the changing operating landscape

26/09/2023

Member Exclusive: Where brands should start with sustainability and the role marketing ... — webinar

Member Exclusive: Where brands should start with sustainability and the role marketing ...

28/07/2022

Green Claims Code: What you need to know — webinar

Green Claims Code: What you need to know

11/01/2022

Member Exclusive: How marketers can drive sustainability across the business — webinar

Member Exclusive: How marketers can drive sustainability across the business

27/04/2021

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity — webinar

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity

19/06/2018

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