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Blog (10 articles)

Harnessing the power of generative AI: Insights from the CIM x IBM roundtable — Blog

Harnessing the power of generative AI: Insights from the CIM x IBM roundtable

27/01/2025

CIM takes a bite of the Big Apple: financial marketing insights from New York — Blog

CIM takes a bite of the Big Apple: financial marketing insights from New York

20/12/2024

Resilient Marketing: Key insights from the latest CIM event at Henley Business School — Blog

Resilient Marketing: Key insights from the latest CIM event at Henley Business School

01/11/2024

Top marketing trends for 2024 — Blog

Top marketing trends for 2024

05/01/2024

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy — Blog

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy

08/08/2023

Six steps to get set-up on Google Analytics 4 (GA4) — Blog

Six steps to get set-up on Google Analytics 4 (GA4)

15/06/2023

Regional marketing insight: The East of England, with Paul Mackman — Blog

Regional marketing insight: The East of England, with Paul Mackman

09/06/2023

What are the secrets to successful sustainable marketing? — Blog

What are the secrets to successful sustainable marketing?

24/08/2022

How is Virtual Reality changing the way we do business? — Blog

How is Virtual Reality changing the way we do business?

07/06/2022

Dreaming of a green Christmas? — Blog

Dreaming of a green Christmas?

22/12/2021

Catalyst (1 articles)

Catalyst issue 2 | 2021: Review, renew, refresh — Catalyst

Catalyst issue 2 | 2021: Review, renew, refresh

19/04/2021

Editorial (21 articles)

Insights from the CIM 16th Digital Marketing Conference 2024 — Editorial

Insights from the CIM 16th Digital Marketing Conference 2024

31/07/2024

Polls apart: The ‘problem with polling’ and what it means for marketers — Editorial

Polls apart: The ‘problem with polling’ and what it means for marketers

10/05/2024

Digital Marketing Skills Benchmark 2023: Key Insights and Actions for Marketers — Editorial

Digital Marketing Skills Benchmark 2023: Key Insights and Actions for Marketers

22/12/2023

What do CEOs want from CMOs? — Editorial

What do CEOs want from CMOs?

29/09/2023

Editorial

From brain waves to brand success: How neuroscience can elevate your marketing

18/08/2023

The dominance of video on marketing in 2023 — Editorial

The dominance of video on marketing in 2023

28/07/2023

How will AI change the future of content marketing? — Editorial

How will AI change the future of content marketing?

21/04/2023

Marketing and your digital carbon footprint: Where to begin — Editorial

Marketing and your digital carbon footprint: Where to begin

10/03/2023

What does period poverty mean for marketers? — Editorial

What does period poverty mean for marketers?

10/02/2023

Key marketing trends for Christmas 2022 and beyond — Editorial

Key marketing trends for Christmas 2022 and beyond

23/12/2022

Unmissable moments: Highlights from CIM's Sustainability Summit — Editorial

Unmissable moments: Highlights from CIM's Sustainability Summit

22/04/2022

It’s time to crack the Green Claims Code — Editorial

It’s time to crack the Green Claims Code

11/03/2022

The surprising truth about what Gen Z wants from social media — Editorial

The surprising truth about what Gen Z wants from social media

25/02/2022

The digital skills you need to progress in marketing — Editorial

The digital skills you need to progress in marketing

22/01/2021

Social listening: A marketing must in 2021? — Editorial

Social listening: A marketing must in 2021?

11/01/2021

Report: What’s driving your business decisions? — Editorial

Report: What’s driving your business decisions?

11/12/2020

What’s the right media mix for 2021? Kantar’s predictions are here — Editorial

What’s the right media mix for 2021? Kantar’s predictions are here

27/11/2020

How prepared is your sector for the digital challenge? — Editorial

How prepared is your sector for the digital challenge?

11/11/2020

What digital skills do marketers need now? — Editorial

What digital skills do marketers need now?

31/07/2020

Report: Covid-19’s impact on consumer behaviour and market demand — Editorial

Report: Covid-19’s impact on consumer behaviour and market demand

14/05/2020

New year, new marketing must-reads — Editorial

New year, new marketing must-reads

06/01/2020

Podcast (6 articles)

Episode 98: Hot holiday reads — podcast

Episode 98: Hot holiday reads

25/07/2024

CIM Marketing Podcast - Episode 63: Best of series three — podcast

CIM Marketing Podcast - Episode 63: Best of series three

18/08/2022

CIM Marketing Podcast - Episode 62: The secrets to successful sustainable marketing — podcast

CIM Marketing Podcast - Episode 62: The secrets to successful sustainable marketing

21/07/2022

CIM Marketing Podcast - Episode 42: Industry secrets from 50 CMOs — podcast

CIM Marketing Podcast - Episode 42: Industry secrets from 50 CMOs

16/09/2021

CIM Marketing Podcast - Episode 18: Marketing’s good crisis — podcast

CIM Marketing Podcast - Episode 18: Marketing’s good crisis

08/07/2020

CIM Marketing Podcast - Episode 16: The digital divide — podcast

CIM Marketing Podcast - Episode 16: The digital divide

11/06/2020

Webinar (30 articles)

Member Exclusive: The psychology of pricing — webinar

Member Exclusive: The psychology of pricing

01/12/2020

Member Exclusive: Future-proof your digital marketing skills — webinar

Member Exclusive: Future-proof your digital marketing skills

02/09/2020

Transitioning from crisis: Re-establishing purpose & motivation — webinar

Transitioning from crisis: Re-establishing purpose & motivation

27/07/2020

Driving value from desk research — webinar

Driving value from desk research

27/02/2020

Practical Insights: Building a marketing team for the future — webinar

Practical Insights: Building a marketing team for the future

06/12/2019

Practical Insights: Regulation and AdTech: Is the future cookie-less? — webinar

Practical Insights: Regulation and AdTech: Is the future cookie-less?

13/11/2019

Practical Insights: Understand and influence buying behaviour — webinar

Practical Insights: Understand and influence buying behaviour

21/10/2019

Practical Insights: Marketing planning in three easy steps — webinar

Practical Insights: Marketing planning in three easy steps

09/09/2019

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

Practical Insights: Influence audiences through influential copy — webinar

Practical Insights: Influence audiences through influential copy

24/07/2019

Key Insights: Building a career as a modern marketer — webinar

Key Insights: Building a career as a modern marketer

11/07/2019

Practical Insights: Are you ready for international markets? — webinar

Practical Insights: Are you ready for international markets?

10/06/2019

Practical Insights: Multi-channel digital marketing — webinar

Practical Insights: Multi-channel digital marketing

20/05/2019

webinar

Key Insights: Brand strategy for Brexit and beyond

18/03/2019

Practical Insights: Fundamentals of marketing — webinar

Practical Insights: Fundamentals of marketing

13/03/2019

Practical Insights: How to create customer value — webinar

Practical Insights: How to create customer value

19/02/2019

Practical Insights: Key principles of customer experience — webinar

Practical Insights: Key principles of customer experience

29/01/2019

Practical Insights: The power of persuasion in marketing — webinar

Practical Insights: The power of persuasion in marketing

18/12/2018

Practical Insights: Taking your marketing strategy worldwide — webinar

Practical Insights: Taking your marketing strategy worldwide

21/11/2018

Practical Insights: The future marketer — webinar

Practical Insights: The future marketer

16/10/2018

Practical Insights: Building an internal communications strategy — webinar

Practical Insights: Building an internal communications strategy

11/09/2018

Practical Insights: ePrivacy Regulation: The marketing primer — webinar

Practical Insights: ePrivacy Regulation: The marketing primer

14/08/2018

Practical Insights: Why you should keep sending emails — webinar

Practical Insights: Why you should keep sending emails

11/07/2018

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity — webinar

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity

19/06/2018

Practical Insights: Copywriting for today's online world — webinar

Practical Insights: Copywriting for today's online world

20/05/2018

Practical Insights: Are you ready for GDPR? — webinar

Practical Insights: Are you ready for GDPR?

16/04/2018

Practical Insights: How to engage with and retain your key customers — webinar

Practical Insights: How to engage with and retain your key customers

29/03/2018

Practical Insights: Latest trends in digital marketing — webinar

Practical Insights: Latest trends in digital marketing

06/02/2018

Practical Insights: How to measure your marketing effectiveness — webinar

Practical Insights: How to measure your marketing effectiveness

25/07/2017

Practical Insights: Partnership marketing - is this the eighth P? — webinar

Practical Insights: Partnership marketing - is this the eighth P?

21/03/2017

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