Practical Insights: How to measure your marketing effectiveness
- Broadcast: Tuesday 25 July 2017
- Natacha Wilson
Watch this Practical Insights webinar with Natacha Wilson, CIM course director to find out how the use of relevant marketing metrics and key performance indicators (KPIs) support strategic decisions and planning.
What you’ll learn:
- What metrics to use and when
- The key elements needed to implement metrics successfully
- How to use these metrics to help support your strategic decisions and planning
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About the Speaker
Natacha Wilson is a Chartered Marketer with 20 years’ experience in leading marketing and research projects in both the commercial and beyond profit sectors. Natacha, an experienced tutor and examiner for CIM qualifications, enjoys teaching at the diploma and postgraduate levels.
Natacha studied Economics and Marketing in Paris where she also started her career in media planning working with high-value brands. She then worked on a large market research project for Yoplait before her career plans took her to Cambridge where she led and delivered international marketing projects for start-ups and SMEs, primarily in the software/high-tech sectors. She then widened her experience by working for a marketing agency working with international and local brands in the technology sector.
In 2008, Natacha decided to move to the Higher Education sector and joined the University of Cambridge Judge Business School working on the MBA brand and the Business School brand positioning review. She then worked at the University’s leadership and development centre before setting up Cambridge Insights, a leadership and innovation consultancy in 2014.
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