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Showing 18 of 472 results

• Course

  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
• Course

  AI for Copywriting

  How to use the latest AI copywriting tools and become a prompt engineer.
• Course

  Copywriting Masterclass

  How to write brilliantly effective copy, every day.
• Course

  Storytelling Masterclass

  The power of narrative and how stories shape the way we feel, think and act.
• Course

  Neuromarketing Masterclass

  Understand the way your customer's brain works.
• Course

  Brand Marketing Principles

  What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
• Course

  Product Management Principles

  The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
• Course

  Managing The Brand

  Best practice in brand management; from defining the brand to brand plan and marketing activation.
• Course

  B2B Product Management

  B2B product marketing skills for strategic product planning.
• Course

  Marketing and Brand Strategy

  Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
• Course

  Practical Product Management

  How to manage your products to profit, stay ahead of the market and get the resources you need.
• Course

  Marketing Planning Principles

  A step-by-step guide through the marketing planning process.
• Course

  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
• Course

  Marketing Communications Planning

  How to use a proven, simple six-stage approach to integrated marketing communications planning.
• Course

  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
• Course

  International Marketing

  Strategies for effective international marketing and expansion into global markets.
• Course

  Planning and Optimising Marketing Campaigns

  This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
• Course

  Partnership Marketing

  How to identify, create and manage marketing partnerships.