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• Course

  Google Analytics 4 (GA4)

  How and when to use Google Analytics 4 (GA4).
• Course

  LinkedIn Advertising

  How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
• Course

  Programmatic Advertising

  The opportunities and challenges of programmatic advertising and how to plan and deliver effective campaigns.
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  AI Customer Journey

  Effectively leverage AI to optimise the customer journey for superior customer experiences.
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  AI Enabled Content Production

  How to use Generative AI tools for creating text, images, animations and videos.
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  Search Engine Optimisation (SEO) – Online Course

  This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
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  Digital Copywriting Techniques

  A practical course for improving digital copy across web, email and social media platforms.
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  AI Answer Engine Marketing (AEM)

  This course explores the emerging field of Answer Engine Marketing (AEM), focusing on how marketers can optimise content for AI-powered platforms.
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  Content Strategy

  Build a measurable and effective content marketing strategy using a 9-step framework.
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  Google Analytics 4 (GA4) Advanced

  How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
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  User Experience (UX) Strategy

  Create a strategic UX approach to optimise user experiences and drive business growth.
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  Social Media Principles

  Develop the skills to use social channels more effectively and increase customer engagement.
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  Filmmaking Storytelling Fundamentals

  Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
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  Social Media Marketing Planning

  How social media marketing can drive business results across the marketing funnel.
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  Digital Copywriting for Social & Content

  How to write copy that engages audiences, improves communication and builds your brand.
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  Podcast Strategy and Production

  How to plan, produce, launch and grown your own show.
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  Filmmaking and Video Production for Marketers

  Boost your filmmaking and editing skills with this practical 2-day course from the UK's lead organisation for film and the moving image, the BFI (British Film Institute).
• Course

  AI for Social Media Content Production

  Create better content marketing and social media posts with AI.