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• Course

  Programmatic Advertising

  The opportunities and challenges of programmatic advertising and how to plan and deliver effective campaigns.
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  AI Customer Journey

  Effectively leverage AI to optimise the customer journey for superior customer experiences.
• Course

  AI Enabled Content Production

  How to use Generative AI tools for creating text, images, animations and videos.
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  Search Engine Optimisation (SEO) – Online Course

  This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
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  Digital Copywriting Techniques

  A practical course for improving digital copy across web, email and social media platforms.
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  Content Strategy

  Build a measurable and effective content marketing strategy using a 9-step framework.
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  Google Analytics 4 (GA4) Advanced

  How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
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  Social Media Principles

  Develop the skills to use social channels more effectively and increase customer engagement.
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  Filmmaking Storytelling Fundamentals

  Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
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  Social Media Marketing Planning

  How social media marketing can drive business results across the marketing funnel.
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  Digital Copywriting for Social & Content

  How to write copy that engages audiences, improves communication and builds your brand.
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  Filmmaking and Video Production for Marketers

  Boost your filmmaking and editing skills with this practical 2-day course from the UK's lead organisation for film and the moving image, the BFI (British Film Institute).
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  AI for Social Media Content Production

  Create better content marketing and social media posts with AI.
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  Principles of Great Copywriting

  The fundamentals of relevant and persuasive copywriting.
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  Digital Copywriting Principles

  Best practice techniques and approaches to writing for digital channels.
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  Digital Copywriting for Websites

  How to write copy that improves communication and search results.
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  Copywriting for Email

  How to write email copy that improves customer engagement and delivers results.
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  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.