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Showing 18 of 441 results

• Course

  The CIM AI in Marketing Programme

  The definitive guide to transforming marketing with AI-driven insight, automation and creativity
• Course

  Performance Max in Practice

  How to build, optimise and scale Google Performance Max campaigns across all channels.
• Course

  Prompt Engineering for Marketers

  How to use AI to write clearer, more consistent content, reports, proposals and communications.
• Course

  Product Leadership Masterclass

  How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
• Course

  Marketing Planning Principles

  A step-by-step guide through the marketing planning process.
• Course

  Marketing Communications Planning

  How to use a proven, simple six-stage approach to integrated marketing communications planning.
• Course

  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
• Course

  International Marketing

  Strategies for effective international marketing and expansion into global markets.
• Course

  Account-Based Marketing (ABM)

  How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
• Course

  Event Marketing

  How to build an event marketing strategy and action plan.
• Course

  The CIM Marketing Programme

  The definitive guide that covers the key principles of marketing.
• Course

  Sponsorship Masterclass for Marketers

  How to develop an effective sponsorship strategy.
• Course

  Using Customer Insight to Drive Marketing Strategy

  Leverage AI, analytics and customer insights to create data-driven marketing strategies.
• Course

  Strategic Marketing Masterclass

  The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
• Course

  Strategic Leadership for Marketers

  Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
• Course

  The Whole Marketer Leadership Masterclass

  Developing and embedding your authentic leadership style.
• Course

  ABM Masterclass

  Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
• Course

  Managing Projects and People

  How to set-up, direct and tactically control marketing projects that produce results.