This AI copywriting masterclass equips you with in-depth knowledge of AI techniques and strategies to boost your copywriting expertise. Using tools like ChatGPT, Gemini, Claude and Copilot, you’ll learn how AI can help inform, support and refine your writing processes
The course covers:
- How to use AI for researching, planning and informing your copy
- Prompt and context engineering techniques to deliver the best outputs
- Techniques for shaping tone of voice, creating more on-brand outputs and avoiding AI slop
- Ways to structure content for GEO/AEO
- Streamlining copywriting processes with GPTs/M365 Agents/Projects/Gems
Copywriters, marketers and content creators with a working knowledge of AI writing tools, who want a more in-depth understanding of how AI can be used to support core copywriting tasks.
- Features and limitations of leading AI writing tools: Claude, ChatGPT, Gemini and Copilot
- Using AI to enhance and accelerate your research, planning and strategy
- How AI can augment your skills rather than replace them
- Prompt and context engineering techniques to deliver valuable outlines, drafts and written content across a full range of channels
- Step-by-step guide to building GPTs, Gems and Copilot Agents for your copywriting processes
- Using AI to edit and repurpose content in line with your brand identity and tone
- Developing prompts to create images for blogs, presentations and social posts
- The key considerations and watch-outs when using AI for copywriting
- Structuring and shaping copy for AEO/GEO
The course typically features ChatGPT, Claude, Copilot, Google Gemini and NotebookLM
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Probably one of the best CIM courses I have been on. The content was well-pitched and true to the course outline and learning objectives. The Course Director was very affable and clearly an expert in her field. Having the benefit of being a smaller group helped and ensured great opportunities for discussion and sharing.
Make a booking
Select a delivery method to view dates
Then select a date
Popular courses
