LinkedIn is still the no.1 social media platform for B2B lead generation. With around 100 million monthly active users the platform has powerful and granular B2B targeting capabilities for paid advertising. This course is designed to teach you best practice on how to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager. The course takes you through all the important aspects of audience selection, campaign creation and performance monitoring and optimisation. It also looks at the latest AI options within LinkedIn campaign manager and when to use each one. Our LinkedIn advertising six-step framework is designed to provide you with a process and checklist that will help you successfully plan a campaign from start to finish - including budget planning.
This course is for marketers or business owners looking to plan and run LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
- Plan LinkedIn advertising campaigns using a 6-step framework
- Know when to use LinkedIn’s latest AI tools for campaign creation and when not to Â
- Plan and develop your LinkedIn advertising audiences following latest best practiceÂ
- Measure your campaigns using the LinkedIn pixel, CAPI, link tracking and other LinkedIn reporting solutions Â
- Design and build ads in line with best practice and use formats that deliver resultsÂ
- Use different bidding options to cut costs and improve performanceÂ
- Monitor performance and optimise your campaigns using demographic and creative insights Â
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
The course was excellent- very informative and well designed and executed.
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