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• Article

  Articles

  Explore the latest thought leadership and expert commentary on key marketing topics. Our articles offer diverse perspectives on everything from emerging data trends and digital innovation to brand strategy and consumer behaviour. Stay informed with insightful, up-to-date content that helps marketing professionals navigate a rapidly evolving landscape.
• Webinar

  Webinars

  Hosted monthly by subject matter experts, our member-exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing, with practical learnings you can apply immediately.
• Podcast

  Podcasts

  Our podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, this podcast is your essential resource for staying ahead of the curve.
• Catalyst

  Catalyst

  Catalyst is CIM’s exclusive member only magazine for strategic marketers, delivering cutting edge insights, expert analysis, and thought leadership across the marketing profession.
• Course

  Content Marketing Principles

  Develop an effective and engaging digital content marketing programme.
• Course

  Digital Marketing Principles

  How to plan and run effective digital communications campaigns using all the key digital channels.
• Course

  Digital Marketing Campaign Planning

  Develop a multi-channel approach to digital marketing campaign planning that optimises results.
• Course

  PPC Google Ads

  How to plan and optimise your PPC Google Ads campaigns.
• Course

  B2B Digital Marketing Strategy and Techniques

  How to align your B2B digital marketing strategy with business and sales objectives.
• Course

  Content Marketing

  Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
• Course

  User Experience (UX) Design

  Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
• Course

  Digital Marketing Channels

  Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
• Course

  Influencer Marketing

  Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
• Course

  Google Analytics 4 (GA4)

  How and when to use Google Analytics 4 (GA4).
• Course

  LinkedIn Advertising

  How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
• Course

  Programmatic Advertising

  The opportunities and challenges of programmatic advertising and how to plan and deliver effective campaigns.
• Course

  AI Customer Journey

  Effectively leverage AI to optimise the customer journey for superior customer experiences.
• Course

  AI Enabled Content Production

  How to use Generative AI tools for creating text, images, animations and videos.