This one-day course develops practical expertise in SEO strategy, showing how to increase organic visibility, align with business goals and adapt to AI-driven search. It combines established optimisation methods with the latest developments in Google AI Overviews and Bing for ChatGPT search, ensuring your approach remains effective as discovery evolves.
• Plan and structure website optimisation to improve visibility and engagement
• Conduct keyword research and intent analysis using AI-enhanced tools
• Identify and analyse search competitors for strategic insights
• Optimise on-page and technical elements to strengthen performance
• Apply content and linking strategies that support authority and reach
• Combine human expertise with AI-generated insight for smarter decisions
• Create an SEO strategy that adapts to AI and generative search developments
For anyone looking to plan and manage effective SEO activity that delivers measurable performance and adapts to AI-led search. The course builds on existing SEM knowledge and develops the capability to apply SEO strategically across evolving search environments. Access to Google Search Console and Google Analytics will help maximise the value of the session.
Those who wish to build on this capability may also be interested in our specialist one-day courses on Performance Max in Practice and AI Answer Engine Marketing (AEM).
- How SEO drives visibility, engagement and commercial results
- Use Google Search Console to monitor and analyse website performance
- Conduct keyword and intent analysis using both traditional and AI-based tools
- Apply the principles of on-page, content and technical optimisation
- Evaluate AI-generated recommendations for accuracy and relevance
- Identify and benchmark against visible search competitors
- Use structured data and schema to enhance AI and AEM visibility
- Build a practical SEO ROI model and report performance effectively
- Implement off-page tactics to strengthen reach and credibility
- Combine existing SEO processes with AI-enhanced tools for efficiency and insight
- Develop a future-ready SEO framework aligned with business and AI search evolution
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I thought the course in general was excellent, and would have no qualms in recommending it to others. It was intense, with a wide variety of topics covered and a great deal of depth, but ultimately very rewarding.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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