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Blog (20 articles)

Webinar recap: Neuromarketing and the science of desire — Blog

Webinar recap: Neuromarketing and the science of desire

21/05/2025

Blog

Understanding shopping behaviour for brand growth

11/10/2024

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ... — Blog

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ...

17/05/2024

Why marketers should apply tone of voice across all touchpoints — Blog

Why marketers should apply tone of voice across all touchpoints

12/04/2024

AI: All the content, none of the experience — Blog

AI: All the content, none of the experience

13/10/2023

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy — Blog

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy

08/08/2023

Blog

Catalyst profile exclusive: The Future Builder

25/05/2023

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand — Blog

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand

02/09/2022

Five stages of your customers' buying journey — Blog

Five stages of your customers' buying journey

01/09/2022

CIM Virtual Work Experience: The first step in my journey to marketing apprentice — Blog

CIM Virtual Work Experience: The first step in my journey to marketing apprentice

29/09/2021

Marketers must take control of the purpose paradox — Blog

Marketers must take control of the purpose paradox

26/03/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Marketers redefine customer experience for a post-COVID world — Blog

Marketers redefine customer experience for a post-COVID world

13/11/2020

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

How brands can bring Christmas 'in-home' this year — Blog

How brands can bring Christmas 'in-home' this year

02/10/2020

Marketers must add value, not volume, post-lockdown — Blog

Marketers must add value, not volume, post-lockdown

01/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Department stores’ everyman appeal may be their downfall — Blog

Department stores’ everyman appeal may be their downfall

09/12/2019

Why brands are returning to the high street — Blog

Why brands are returning to the high street

24/10/2019

Blog

Brand alone can’t save M&S’s bottom line

04/10/2019

Catalyst (2 articles)

Catalyst issue 1 | 2024: Golden Handcuffs — Catalyst

Catalyst issue 1 | 2024: Golden Handcuffs

26/01/2024

Direct Action: Brands can find growth during the big squeeze — Catalyst

Direct Action: Brands can find growth during the big squeeze

23/08/2023

Editorial (23 articles)

Navigating the post-Christmas slump: keeping customers engaged after the festive season — Editorial

Navigating the post-Christmas slump: keeping customers engaged after the festive season

24/01/2025

Unleashing the Power of Digital Customer Experience — Editorial

Unleashing the Power of Digital Customer Experience

09/08/2024

Harness the power of personalisation to foster stronger connections — Editorial

Harness the power of personalisation to foster stronger connections

10/11/2023

Editorial

How 'customer-centric' is your brand?

03/11/2023

The privacy revolution: Rethinking marketing practices in the era of data protection — Editorial

The privacy revolution: Rethinking marketing practices in the era of data protection

25/08/2023

Editorial

From brain waves to brand success: How neuroscience can elevate your marketing

18/08/2023

How can I use voice search to effectively reach my audience? — Editorial

How can I use voice search to effectively reach my audience?

04/08/2023

What is BeReal and should you BeUsing it? — Editorial

What is BeReal and should you BeUsing it?

03/03/2023

Why marketers should be making their content digitally accessible — Editorial

Why marketers should be making their content digitally accessible

16/12/2022

The importance of developing a customer-first mindset — Editorial

The importance of developing a customer-first mindset

16/09/2022

Lovehoney’s CCO on using customer data respectfully — Editorial

Lovehoney’s CCO on using customer data respectfully

28/01/2022

What's next for customer experience in 2022? — Editorial

What's next for customer experience in 2022?

13/12/2021

No-waste shopping: The next biggest retail disruption — Editorial

No-waste shopping: The next biggest retail disruption

10/12/2021

The brands finally addressing the menopause market — Editorial

The brands finally addressing the menopause market

01/10/2021

Editorial

Carbon labelling: The next brand battlefield

17/09/2021

Diversity & Inclusion: Are marketers doing enough? — Editorial

Diversity & Inclusion: Are marketers doing enough?

08/09/2021

Report: The future of marketing and customer experience — Editorial

Report: The future of marketing and customer experience

07/06/2021

How has digital marketing impacted the customer buying journey? — Editorial

How has digital marketing impacted the customer buying journey?

01/03/2021

Social listening: A marketing must in 2021? — Editorial

Social listening: A marketing must in 2021?

11/01/2021

Deliver positive buyer experiences to propel B2B growth — Editorial

Deliver positive buyer experiences to propel B2B growth

10/12/2020

Marketers must realign with customer needs post-coronavirus — Editorial

Marketers must realign with customer needs post-coronavirus

29/05/2020

Report: Covid-19’s impact on consumer behaviour and market demand — Editorial

Report: Covid-19’s impact on consumer behaviour and market demand

14/05/2020

The new customer buying journey — Editorial

The new customer buying journey

17/08/2018

Podcast (7 articles)

Episode 100: TV isn’t going anywhere – it’s going everywhere — podcast

Episode 100: TV isn’t going anywhere – it’s going everywhere

10/10/2024

Episode 78: Understanding consumer behaviour with neuroscience — podcast

Episode 78: Understanding consumer behaviour with neuroscience

25/05/2023

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation? — podcast

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?

15/09/2022

CIM Marketing Podcast - Episode 47: Take care of your community — podcast

CIM Marketing Podcast - Episode 47: Take care of your community

25/11/2021

CIM Marketing Podcast - Episode 33: The craft of customer-centricity — podcast

CIM Marketing Podcast - Episode 33: The craft of customer-centricity

15/04/2021

CIM Marketing Podcast - Episode 15: Inside the data revolution — podcast

CIM Marketing Podcast - Episode 15: Inside the data revolution

28/05/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

Quick Read (3 articles)

What is Marketing? — Quick Read

What is Marketing?

01/07/2025

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Sainsbury's invests in personalisation with 'On the go' stores — Quick Read

Sainsbury's invests in personalisation with 'On the go' stores

12/02/2020

Webinar (17 articles)

Member Exclusive: Bringing brands to life through storytelling — webinar

Member Exclusive: Bringing brands to life through storytelling

25/03/2025

Member Exclusive: Finding success by mapping the digital customer experience — webinar

Member Exclusive: Finding success by mapping the digital customer experience

12/07/2023

Member Exclusive: The science of customer-centricity — webinar

Member Exclusive: The science of customer-centricity

23/06/2022

Member Exclusive: How to create the ultimate user experience — webinar

Member Exclusive: How to create the ultimate user experience

22/07/2021

How coronavirus accelerated digital adoption and what brands need to do to stay ahead — webinar

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

28/01/2021

Member Exclusive: Put the experience back into customer experience — webinar

Member Exclusive: Put the experience back into customer experience

20/10/2020

Member Exclusive: Effective email marketing for customer retention — webinar

Member Exclusive: Effective email marketing for customer retention

04/06/2020

Understanding your customer's digital journey — webinar

Understanding your customer's digital journey

16/03/2020

Practical Insights: Understand and influence buying behaviour — webinar

Practical Insights: Understand and influence buying behaviour

21/10/2019

Practical Insights: Multi-channel digital marketing — webinar

Practical Insights: Multi-channel digital marketing

20/05/2019

Practical Insights: How to create customer value — webinar

Practical Insights: How to create customer value

19/02/2019

Practical Insights: Key principles of customer experience — webinar

Practical Insights: Key principles of customer experience

29/01/2019

webinar

Brand Contributor: How data-driven is your marketing organisation?

26/09/2018

Marketing for good: Think of consumers as friends — webinar

Marketing for good: Think of consumers as friends

31/07/2018

Practical Insights: How to engage with and retain your key customers — webinar

Practical Insights: How to engage with and retain your key customers

29/03/2018

Six steps to creating a quantified value proposition — webinar

Six steps to creating a quantified value proposition

20/03/2018

Practical Insights: Partnership marketing - is this the eighth P? — webinar

Practical Insights: Partnership marketing - is this the eighth P?

21/03/2017

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