Member Exclusive: Put the experience back into customer experience

• Broadcast: Tuesday 20 October 2020
• Nick Baggott

• 20 October 2020

Customer needs and behaviours have evolved, and the marketplace has changed beyond recognition. So, how do marketers ensure that they deliver an engaging, personalised experience and produce communications that drive customer engagement in order to compete in the new world?

CIM course director Nick Baggott explains how marketers can meet customer expectations at every stage of the buyer’s journey, drawing on real-life examples from around the globe to establish what best practice looks like right now.

This highly practical webinar will teach you:

• Why customers expectations have changed due to Covid-19 and what that means for marketers
• How to map your customer journey and then adapt your communications strategy effectively
• Three vital trends for delivering an outstanding customer experience.

Members can watch on demand to find out how to put the experience back into customer experience.

About the Speaker

Nick Baggott Course director, CIM

Nick Baggott FCIM FIDM has been a CIM course director in CRM and digital marketing for six years. He is MD of Navigate Consulting Ltd and works globally with clients like Google, HP, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to flotation.

In addition to being a CIM course director, he is a regular contributor to Exchange through his articles, and a frequent host of our monthly member exclusive webinars. You can explore some of his latest work via the links below.

Tags:

• Customer Experience
• Strategy

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