Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. This Specialist Award provides the knowledge and skills to develop an effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation.


Purpose Statement

This Specialist Award develops the skills and knowledge to enable strategic decision-making for ecommerce. It covers three key areas: the first area develops skills for the preparation of a business case for an ecommerce proposition, the second area covers best practice in ecommerce to enable a successful website; the final area develops skills in building an effective inbound marketing strategy to support ecommerce.



The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.

Award level
CIM level 6

Estimated study time
90 hours

Please contact your Accredited Study Centre for the total cost of this Specialist Award.

View Specialist Award specification

To speak to an advisor:
Call +44 (0)1628 427120

Contact us

Find a Study Centre

To speak to an advisor:
Call +44 (0)1628 427120

Other Specialist Awards

  • specialist-awards_web_seo

    Specialist Award in SEO and Paid Search Management

    Provides you with the knowledge and skills to create an effective search strategy for both organic and paid channels.

  • specialist-awards_web_content

    Specialist Award in Content Strategy

    Provides a strategic approach to content marketing that aligns to wider corporate and marketing goals.

  • specialist-awards_web_social

    Specialist Award in Social Media Management

    Provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience.

  • specialist-awards_web_ai

    Specialist Award in AI Marketing

    Will enable you to respond effectively to developments and understand their application to marketing.