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Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Fundamentals of Customer Behaviour
Unit 2: Customer Experience
Unit 3: Measuring and Monitoring
Assessment: Assignment
View module specification document.
Explore the full Certificate in Professional Marketing qualification.
Award level
CIM level 4
Estimated study time
170 hours
Costs
Please contact your Accredited Study Centre directly
Please contact your Accredited Study Centre for the total cost of this module.
Below is a breakdown of the studying costs for this module:
- £150 assessment fee, payable to CIM. Assessment fee for students who reside in countries eligible for an international reduced rate is £130.
- Plus CIM Studying Member fee of £65, payable annually for each year of the duration of your studies.
- Plus Accredited Study Centre tuition fees.
Please note: fees are reviewed on an annual basis and are subject to change.
To speak to an advisor:
Call +44 (0)1628 427120
Email qualifications@cim.co.uk
To discuss our qualifications:
Call +44 (0)1628 427120
Email qualifications@cim.co.uk