Practical Insights: Understand and influence buying behaviour Exchange_Lock
Webinar

Practical Insights: Understand and influence buying behaviour

  • Broadcast: Monday 21 October 2019
  • Anthony Tasgal

All businesses depend on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must, therefore, improve our chances of commercial success.

Behavioural economics offers a new model for understanding the basis of consumer behavioural changes, and our next Practical Insights webinar will show you how your business can implement it to great effect in both B2C and B2B.

In this webinar you will learn:

  • Why customers like to think they act rationally, decisively and individually… but most of the time they don't
  • How to see emotions in a new light and then apply them to create distinctiveness and cut through for your brand and communications
  • Whether your audience are maximisers, who always make the best possible decision, or satisficers, who only want what is good enough
  • How to apply the insights of priming, social norms, heuristics [mental shortcuts] and re-framing to change how you see your marketing, sales, positioning and communications. For example, when to address System 1 or System 2 (or both)

Our member webinars, which are exclusive to CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

If you're interested in watching our member exclusive webinars, you can find out more about how to become a member for as little as £15 per month here.

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About the Speaker

Anthony Tasgal
Anthony Tasgal Course Director, CIM

Anthony Tasgal – or Tas as he is normally known – has over 15 years’ experience in writing and carrying out courses on the subject of storytelling in business, from across the UK to the US and in France.

He regularly speaks at Admap and other industry events, and is a Course Director for CIM, a Lecturer at Bucks University and a Trustee of the Phoenix Cinema in East Finchley. Tas is also the author of “The Storytelling Book”.

As well as delivering specialist training for CIM, he is a regular contributor to Exchange, through appearances on podcasts and webinars. You can explore some of his work below.

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