Practical Insights: How to create customer value

• Broadcast: Tuesday 19 February 2019
• Justin Jackson

• 19 February 2019

Marketing is the creation of value for customers. This webinar argues for a unique bundle of value and explains how this relates to the familiar ideas of Brand Relevance, Blue Ocean Strategy, and the Challenger Sale. To deliver this requires a far richer understanding of innovation – and one that may require the use of agile and lean methods.

In this webinar you'll learn:

• How to create a unique bundle of value for customers?
• What is the true meaning of innovation?
• Where do agile and lean methods fit?

Our member exclusive webinars, which are solely for CIM members, enable you to watch and listen from your desk or catch up on demand when it's convenient for you. Hosted monthly by subject matter experts, our webinars keep you up-to-date and knowledgeable on topics which cover all aspects of marketing. You'll also be able to apply what you've learned immediately to your current role.

About the Speaker

Justin Jackson Course director, CIM

Justin Jackson is an experienced marketer, running his own agency for twenty years. He has worked for clients as diverse as Aston Martin, Channel 4, Honda, London First, Next, P&O, Sony, the Spice Girls, Verisign, and XIX – as well as consulting for and training hundreds of SMEs. He currently teaches at the University of Oxford, the University of Cambridge, and the University of London.

He runs several training sessions for CIM, including the Pricing Strategy and Tactics virtual training course.

Tags:

• Customer Experience
• Strategy
• Marketing Communications

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