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Max started his career over 16 years ago in FMCG before transitioning to the world of consulting. As a consultant, he’s been working with some of the biggest global brands. He uses decision, behavioural, and marketing science to improve clients’ strategy, branding, packaging, and communication effectiveness. Max simplifies complex science and communicates it visually and succinctly, ensuring key principles and business implications are easily understood. In the last 6 years alone, Max has led bespoke client workshops for over 1500 people globally.
Max is also the Course Leader for an MBA programme at the University of West London and Course Director for multiple courses at the CIM.
He specialises on strategy, branding, packaging and communication effectiveness across a variety of sectors. He is also an expert on Distinctive Brand Assets and has worked with clients in Europe, North America and Asia to improve the distinctiveness and standout of their branding, packaging, POS material and communication.