CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

How brands are bringing experience into people's lives

This podcast will:

• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated