The first 100 days in a new role are generally regarded as amongst the most important in your career. This critical initial phase is not just about making a good first impression. The learning and insights gained, how they are gained and how they inform early decision-making are key issues that many recognise but relatively few address effectively.

The pace and scrutiny of corporate leadership today calls for accelerated transition into new roles. This course focuses on the how effective marketing leaders take advantage of their first three months in a new role. How do some leaders seem to have time to meet with everyone and digest vast quantities of data and information? How do some leaders develop the ability to ask the key strategic questions when they have only been in a role a few days? How can you be comfortable making leadership decisions when you’ve only just taken on a new role? What are the big pitfalls to avoid when starting a new role? Why marketers are better equipped to optimise their first 100 days in a new leadership role.

Who should attend?

Recently promoted senior marketers, or those about to move into a new, leadership role. Those seeking to succeed at a more senior leadership level.

Learning outcomes

  • How to ‘start before you start’ in a new role
  • How you can manage your leadership ‘brand’ in a new role
  • How to deal with difficult early decisions
  • How great leaders approach a new role
  • Understanding the relevance of strategic leadership
  • Strategies for success, including faster learning and leveraging insights; how to identify, manage and engage with the right stakeholders; recognising and adapting to the organisational culture
  • Recognising if you have the right team and identifying talent.
  • How to realise the advantage that a marketing background brings when starting a new role
  • How to create your 100 Day Plan

Course Dates

Start Date Duration Location
04 Oct 2022 1d Virtual
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06 Dec 2022 1d Virtual
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Course Director

David Radford

David has over 20 years of director level experience in marketing. Most recently he was Chief Marketing Officer for Allianz Insurance plc, part of the global insurance and investments group Allianz SE. He has led strategic brand transformation programmes and high performing marketing teams in a range of organisations including Allianz UK, LV=, Barclays and Labatt Brewing. An energetic and inspiring speaker, David offers a perspective on senior leadership and strategic marketing that is both progressive and grounded in practical experience.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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