Marketing Change Management

Overview

The Marketing Change Management course is designed to equip marketing leaders with the skills and knowledge necessary to navigate the challenges of a rapidly evolving business landscape. By attending this course, you will gain insights into the impact of digital technologies, shifting market conditions, and changing customer behaviours on the marketing function. You will learn how to effectively drive organisational change and tackle complex issues such as AI, sustainability, hybrid work practices, and economic challenges. This course empowers you to lead marketing change successfully, foster a culture of change within your organization, and implement effective strategies that drive transformative outcomes in today's dynamic business environment:

• Understand the contextual shifts and disruptive forces impacting marketing functions, practices, and the need for reshaping the organisational environment to meet emerging needs
• Explore the influence of digital technologies, market conditions, and evolving customer behaviours on marketing strategies
• Discover how to drive marketing change by leveraging brand equity, corporate reputation, and developing internal collaborations and cross-functional relationships
• Learn effective strategies for communicating and engaging stakeholders in marketing change initiatives and utilising data-driven insights to foster a culture of continuous innovation
• Navigate the unique challenges of marketing leadership in strategic change management and implement successful transformations in the dynamic business landscape

Who should attend?

This course is designed for marketing leaders who recognise the critical role of marketing change in achieving organisational success. Participants may be seeking support and ideas to navigate marketing change within their teams and functions. They may also aim to lead and champion customer-centric marketing within broader organisational transformations. This course provides valuable guidance for managing marketing change, driving successful transformations, and optimising corporate capabilities.

Learning outcomes

• Understand the role of a Marketing Change Leader in organisational strategy
• Appraise the significance of brand equity, corporate reputation, culture, and values in directing and sustaining marketing change
• Foster new internal collaborations essential for successful marketing change
• Evaluate barriers, benefits, and challenges specific to their organisations when implementing future change initiatives
• Navigate marketing change by effectively engaging stakeholders and utilising internal communications strategies
• Utilise insights to facilitate change and foster a culture of continuous and sustainable innovation
• Understand the unique challenges of marketing leadership and apply effective strategies for implementing, reviewing, and reflecting on the effectiveness of change initiatives