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Virtual course


The world around us is changing fast and as product managers, it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online transaction through to the increasing preference for sustainability. We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive.

But how do we know which ideas are worth taking forward? How do we innovate efficiently and avoid making costly mistakes? How do we make decisions on how to allocate resources? How do we innovate, stay competitive and grow profits?  In this interactive and practical two-day course, you will work through four steps focusing on how to:

  1. Spot opportunities for growth and innovation 
  2. Quickly assess which opportunities are worth pursuing
  3. Work iteratively, incrementally and increase your speed to market
  4. Test, measure and keep learning

Taking a customer-centric approach to deliver clear business goals, you will walk away with proven approaches, tools and techniques from both traditional product and modern innovation practice that will immediately apply to your day-to-day work.

Who should attend?

B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for growing existing products portfolios and finding opportunities to move into new products and markets.  

Learning outcomes

  • Assess where, when, how & why to innovate at each stage of the product life cycle 
  • Look at growth opportunities in new and existing markets using Ansoff’s Matrix  
  • Navigate through a step-by-step customer-centric process to evaluate new ideas  
  • How to write a primary research plan to gather missing evidence  
  • How to quantify the opportunity and make a case for resource allocation  
  • How to co-create with customers and test product–market fit  
  • How to write "user stories and break down your requirements  
  • How to measure success and strive for customer advocacy  

Course Dates

Start Date Duration Location
27 Apr 2021 2d Virtual
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29 Jun 2021 2d Virtual
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01 Sep 2021 2d Virtual
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Course Director

Julia Shalet

Julia Shalet, known as the Product Doctor, is an award-winning innovator who has brought many new products and propositions to market and helped many others to do the same. She is a published author whose shares experience from her 25-years of experience across a diverse range of sectors and environments from her senior corporate roles to working with start-ups and the third sector. Her work has been recognised by the BBC on both television and radio, in the Guardian, Observer, Independent and Techcrunch. She has also published articles in Forbes and Management Today and her book, The Really Good Idea Test was published by Pearson in 2020. Julia receives consistent feedback that her workshops are engaging and inspiring, that she makes the content easy to follow and that she brings it to life with many examples from her own experiences. Moreover, her participants are keen to spring into action and they start by getting closer to their customers.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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