Practical Product Management

Overview

As product managers it’s our job to make sure our products and services address three key areas:

1. Are they desirable - do they meet a market need?
2. Are they feasible - can we actually deliver them?
3. Are they viable - will they be profitable?

In this course, we will help you to spot good opportunities that deliver value to both your organisation and the customer at all stages of the product lifecycle; give you techniques to improve how you pitch for the resources to deliver them and help you move faster and cheaper throughout the development stages.

Who should attend?

B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for managing and growing existing products and finding innovation opportunities for new products and new markets.

Learning outcomes

• Explore opportunities for growth across the full product lifecycle
• Review the key reasons why many new ideas fail & explore approaches to counteract them
• Learn a 7-step process to work out which new ideas are worth presenting
• Adopt an evidence-based approach to internal pitching & decision-making
• Explore ways to improve alignment to your product vision, roadmap & backlog within a broader stakeholder group
• Explore customer discovery techniques that establish you as the customer champion & deliver effective value propositions
• Discover helpful agile / lean approaches including the test-measure-learn-iterate cycle to reduce your development costs & time to market
• Find product-market fit through co-development, rapid prototyping & experiments
• Improve your “go-to-market” strategies using the traditional 4P model
• How to set personal & product measures of success (KPIs)