Pricing
| Virtual: | £899.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course
Overview
The world around us is changing fast and as product managers, it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online transaction through to the increasing preference for sustainability. We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive.
But how do we know which ideas are worth taking forward? How do we innovate efficiently and avoid making costly mistakes? How do we make decisions on how to allocate resources? How do we innovate, stay competitive and grow profits? In this interactive and practical two-day course, you will work through four steps focusing on how to:
- Spot opportunities for growth and innovation
- Quickly assess which opportunities are worth pursuing
- Work iteratively, incrementally and increase your speed to market
- Test, measure and keep learning
Taking a customer-centric approach to deliver clear business goals, you will walk away with proven approaches, tools and techniques from both traditional product and modern innovation practice that will immediately apply to your day-to-day work.
Who should attend?
B2B and B2C product owners, managers, executives and product marketing managers, who are responsible for growing existing products portfolios and finding opportunities to move into new products and markets.
Learning outcomes
- Explore innovation strategies for growth at all stages of the product lifecycle
- Consider core, adjacent and transformational new business models
- Work out which ideas are worth progressing with a 7-step test
- Successfully pitch ideas & lobby for resource
- Review the effectiveness of your innovation process
- Find product-market fit through co-development & experiments
- Understand ways to measure innovation success
- Help your organisation to better support innovation
Course Director
Julia Shalet
Julia Shalet, known as the Product Doctor, is an award-winning innovator who has brought many new products and propositions to market and helped others to do the same. Her book, The Really Good Idea Test, has been published by Pearson and won an Axiom Business Book Award in 2021.
She works with product teams, management and innovators from many different walks of life to adapt their culture and processes to work more innovatively, move ideas forward by making evidence-based decisions and develop product strategy, roadmaps and plans that get the most out products across the lifecycle. Her recent work at a FTSE100 company, training and certifying over 100 product coaches internationally, helped them win an award for corporate innovation culture change.
Championing anti-waste, her insights and methods are focused on delivering products, services and experiences that people really want and need. Her work has been recognised by the BBC on tv and radio, in the Guardian, Observer, Independent, Techcrunch and her articles have been published in Forbes, Red and Management Today.
Enquire
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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Thank you for your enquiry
We will be in touch within 24 hours (or one business day if it’s a weekend). If you’d rather speak to us now, please call us on +44 (0)1628 427250.