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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
At the strategic level, sponsorship deals can improve brand awareness and deepen target audience engagement. Developing successful long-term sponsorship depends on finding a mutually beneficial balance between a company’s brand and the sponsor’s assets.
Even the most established sponsorship strategies, such as those involving sports teams and personalities, require careful consideration of the approach, contracts, content, delivery and contingency arrangements.
This course explores a wide range of sponsorship activation models which have become a key part of global brand strategy development for major brands. The course will also examine the latest sponsorship trends, such as the effect of COVID on budgets, live events and the drive to develop digital-first strategies.
We will cover both the perspective from organisations wishing to achieve marketing objectives by sponsoring properties, as well as those who have assets for which they wish to find sponsors. This is a highly practical course, including case studies and in-depth exercises.
This course is aimed for those whose responsibility is to activate or manage sponsorship for their organisations
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