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Overview

With global sales from social platforms predicted to exceed 2,900 billion US dollars by 2026 (Statista), social selling has become an essential skill. This one-day course will take you through how to build a social selling strategy including the knowledge and strategies necessary to leverage social media for effective selling: using social listening, thought leadership, and strategic networking. Primarily using LinkedIn supported by other social media channels, such as Facebook, X and Instagram, you will learn how to build long-term networking opportunities using combinations of corporate and personal social media channels and turn them into leads and sales.

Who should attend?

This course is designed for marketers, sales and business development professionals who want to use their corporate and personal social media channels to build their reputation and generate leads and sales for their business. Delegates would benefit by having an up-to-date LinkedIn profile, for themselves and their business.

Learning outcomes

  • Develop and implement an effective social selling strategy
  • Create and use buyer personas in social media
  • Optimise social media profiles to maximise visibility and impact
  • Establish thought leadership to build differentiation and trust
  • Build a social selling content plan
  • Utilise social selling techniques to generate leads and close sales
  • Choose and use free and paid social selling tools
  • Create a social selling culture

Course Dates

Start Date Duration Location
13 May 2024 1d Virtual
 
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Course Director

Julie Atherton

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, public speaker, consultant, and strategist she specialises in advising organisations (B2B, B2C, and 3rd sector) on embedding social media in their strategic development and growth. Her social media strategy books and training courses are built on 30 years’ experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Send Me A Sample, Smart Viz, and Emerge Digital. Julie’s social media books B2B Social Selling Strategy and Social Media Strategy are available on Amazon.

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