Create an effective and actionable Social Media Marketing Plan. You will learn the key steps in developing and implementing your social media strategy: insight generation, defining your key success metrics, creating your social media campaign plan, social media platform integration, creating engaging content, analysis and optimisation.

Who should attend?

The course is for those who are looking to develop a social media marketing plan. It is best suited to individuals who have some experience of social media marketing, so are familiar with the key channels: Facebook, Twitter, YouTube, Linked In and blogging

Learning outcomes

  • How to create a social media marketing plan
  • How to integrate social media channels 
  • Develop a creative theme using customer insight
  • Use the social media planning and implementation model 
  • Discuss best practice use of the key social channels
  • Understand key developments and trends in social media 
  • How to increase brand engagement on social media platforms
  • How to analyse integrated social media campaigns
  • Reputation management and dealing with a social media incident
  • Put learning into practice using a real-life case study

Course Dates

Start Date Duration Location
12 Sep 2022 1d Virtual
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29 Nov 2022 1d Virtual
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Course Director

Nick Baggott

Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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