Planning and Optimising Marketing Campaigns

Overview

CIM has created this new online course to help you improve the way you plan and implement marketing campaigns. You will gain insights into the campaign planning process, including how to analyse your market position, set campaign objectives, develop a campaign plan, deliver your campaign, monitor performance, optimise your digital channels and evaluate campaign performance.

This flexible course is built around 25 hours of online content, it includes seven core modules, best-practice case studies, articles on the latest marketing insight and a collection of useful marketing guides and templates. You will have full access to course content for twelve months.

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day. 

For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements. 

Who should attend?

The course has been designed for marketing professionals, business owners and entrepreneurs looking to develop effective marketing campaign planning skills.

Learning outcomes

• Planning a campaign: How to create a campaign plan and develop customer value propositions and models of communication
• Situation analysis: How to evaluate both the internal and external marketing environments and create a SWOT analysis
• Campaign development: How to set campaign objectives, select media channels and assess organisational capabilities
• Campaign implementation: Tools to support campaign planning and how to gain stakeholder engagement
• Monitoring campaigns: Forecasting, measuring effectiveness, testing techniques and developing dashboards
• Campaign evaluation: Identify the key metrics to measure performance and inform future campaign development
• Digital optimisation: How to improve conversion rates and create a conversion optimisation plan