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Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic strategically. On the day we’ll discuss and determine your key objectives, establish what positive ROI looks like for you, consider the range of influencer programs, define and identify your strategic model – whilst also covering the practicalities of managing influencer programs and the importance of trust.

Who should attend?

This course is ideal for marketers, whether B2B or B2C, who are keen to develop an influencer strategy to maximise the long-term opportunity influencer marketing can bring to your brand or organisation.

Learning outcomes

  • Learn about the breadth of current influencer marketing programs, both consumer and enterprise
  • Understand where influencer marketing impacts the customer journey
  • Research and discover relevant influencers following best practice
  • Strategically choose the right type of influencers, prioritise and segment
  • How to onboard, negotiate with and build successful relationships with influencers
  • Learn key tools and resources that help to effectively manage influencer campaigns
  • Understand which KPIs to use to drive strategically aligned ROI
  • Build and develop your Influencer Strategy using a planning framework

Course Dates

Start Date Duration Location
02 Apr 2024 1d Virtual
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05 Jun 2024 1d Virtual
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Course Director

Will Francis

Will runs and creates digital marketing training programs for many of the leading institutions. His marketing expertise draws on nearly two decades spent working with the world’s most loved brands - through a social network (MySpace), a global ad agency (Adam&Eve DDB) and the digital agency he founded (Harkable). He is a published author, with a new title published by Penguin Random House due out in 2023. Will is a regular contributing expert in the media as well as at industry conferences and events, sharing his expertise and opinion on the digital matters of the day.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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