Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic strategically. On the day we’ll discuss and determine your key objectives, establish what positive ROI looks like for you, consider the range of influencer programs, define and identify your strategic model – whilst also covering the practicalities of managing influencer programs and the importance of trust.

Who should attend?

This course is ideal for marketers, whether B2B or B2C, who are keen to develop an influencer strategy to maximise the long-term opportunity influencer marketing can bring to your brand or organisation.

Learning outcomes

  • Learn about the breadth of current influencer marketing programs, both consumer and enterprise
  • Understand where influencer marketing impacts the customer journey
  • Research and discover relevant influencers following best practice
  • Strategically choose the right type of influencers, prioritise and segment
  • How to onboard, negotiate with and build successful relationships with influencers
  • Learn key tools and resources that help to effectively manage influencer campaigns
  • Understand which KPIs to use to drive strategically aligned ROI
  • Build and develop your Influencer Strategy using a planning framework

Course Dates

Start Date Duration Location
02 Feb 2021 1d Virtual
 
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Course Director

Michelle Carvill

Michelle Carvill is an experienced senior marketer, digital agency founder and four times published author in the digital marketing and social media arena. Over the past decade Michelle has worked in creative, finance, retail, education, healthcare manufacturing and public sectors. Her clients include start-ups through to larger global organisations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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