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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic strategically. On the day we’ll discuss and determine your key objectives, establish what positive ROI looks like for you, consider the range of influencer programs, define and identify your strategic model – whilst also covering the practicalities of managing influencer programs and the importance of trust.
This course is ideal for marketers, whether B2B or B2C, who are keen to develop an influencer strategy to maximise the long-term opportunity influencer marketing can bring to your brand or organisation.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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