Pricing
| Virtual: | £525.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Book now to kickstart your learning in 2024.
Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Virtual
Overview
Influencer marketing is more important than ever, with creators increasingly becoming a key channel for brands to reach their audiences at scale. From traditional celebrity endorsement through to influencer campaigns, employee ambassador programmes to customer advocacy this course shows how you can harness these partnerships to grow a brand.
On the day we’ll discuss and determine your key objectives, establish what positive ROI looks like for you, consider the range of influencer programmes, define and identify your strategy – whilst also covering the practicalities of managing and measuring influencer campaigns.
Who should attend?
This course is ideal for marketers, whether B2B or B2C, who are keen to grow new or existing influencer marketing programmes to drive results throughout the funnel.
Learning outcomes
• Learn how brands and creators are collaborating today to drive growth
• Understand where influencer marketing impacts the customer journey
• Research and discover relevant influencers using the latest tools
• Strategically choose the right type of influencers, prioritise and segment
• How to onboard, negotiate with and build successful relationships with influencers
• Learn key tools and resources that help to effectively manage influencer campaigns
• Understand which KPIs to use to drive strategically aligned ROI
Course Director
Will Francis
Will runs and creates digital marketing training programs for many of the leading institutions. His marketing expertise draws on nearly two decades spent working with the world’s most loved brands - through a social network (MySpace), a global ad agency (Adam&Eve DDB) and the digital agency he founded (Harkable). He is a published author, with a new title published by Penguin Random House due out in 2023.
Will is a regular contributing expert in the media as well as at industry conferences and events, sharing his expertise and opinion on the digital matters of the day.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
