The swift growth of podcasts is accredited to a sense of familiarity, the power of narrative and the ability to productively multitask whilst listening to distinctive and engaging programmes and in recent months, brands have seen podcast audiences flourish.  Thanks to channels like Spotify, iTunes and Stitcher, streaming audio has become easier to access and more personalised than ever before. This provides a huge opportunity for marketers to connect with audiences including, clients, employees and new business channels via a highly portable and personal medium. 

This workshop covers the production process from ‘from idea to ear’.  Delivered by a highly successful copywriter and podcaster, you’ll discover the software, hardware, propagation channels, as well tips on how to record, edit and market your own popular podcast series. 

Who should attend?

Social Media, Communications, PR, Content and Marketing team members.  

Learning outcomes

  • Choosing the right podcasting equipment 
  • Which software works best for your needs 
  • How to record interviews over Skype/Zoom 
  • Propagating your content 
  • The principles of sound recording  
  • Planning your podcast calendar 
  • Deciding on your podcast tone-of-voice 
  • How to incorporate brand guidelines 
  • Engaging presentation and announcing skills 
  • Planning and workflow techniques 
  • Adding music, sound effects and interviews  
  • The principles of editing 
  • Turning podcasts into video opportunities 

Course Dates

Start Date Duration Location
23 Sep 2022 1d Virtual
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Course Director

Jonathan Gabay

Jonathan is an award-winning copywriter and digital specialist.  He works with leading corporates, PR companies, and the media on websites, podcasts, blogs, video, reports corporate speeches, social and much more. Some of the world’s biggest brands and organisations trust him for advice and development on all aspects of content including strategy and international corporate, cultural. Social and political campaigns. Jonathan has written 15 books covering just about every aspect of marketing / PR and brand psychology content.  Many are studied at university level.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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