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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
An advanced course for senior marketers and other professionals seeking to lead in marketing-related finance at a corporate level. This course will help delegates talk to finance on their own terms and derive greater value from the relationship between finance and marketing functions.
The course starts from the premise that there is often a mismatch in agenda between today’s marketing leaders and finance teams. Delegates will explore how marketers can contribute to solving strategic marketing challenges in a way that includes a finance perspective, moving the relationship from ‘confrontation to collaboration’.
This is a course for those in marketing leadership roles, who believe they should seize the initiative through a greater understanding of the finance function, how it operates, and how it can be managed to deliver greater value to the marketing function. The themes explored will be relevant to those in any size or maturity of organisation and any category.
|03 Dec 2020||1d||Virtual||
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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