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Overview

This one-day course is designed to help you maximise your ecommerce optimisation efforts effectively. Gain valuable insights into actionable best practices, new techniques, and emerging trends in the industry. Learn and implement effective strategies to evaluate different business models, leverage emerging technologies, and apply user-centred design principles. Develop expertise in optimising platform responsiveness, addressing cart abandonment, and maximising conversion rates. Master media strategies, on-page optimisations, partnership marketing, and ROI analysis to enhance your ecommerce performance. Discover how to implement personalised approaches and leverage automation for exceptional customer experiences.

This course will provide you with the essential knowledge and practical skills needed to elevate your ecommerce optimisation and achieve outstanding results in the competitive digital landscape.

Who should attend?

This course is designed for those looking to optimise the shopping experience and are actively seeking ways to deliver exceptional ecommerce experiences. Suitable for both B2C and B2B marketers.

Learning outcomes

  • Assess various business and revenue models, and their impact on ecommerce optimisation
  • Understand the implications online marketplace trends and emerging technologies (AR, VR, voice commerce) on ecommerce strategies
  • Apply user-centred design principles to enhance the shopping experience in ecommerce and ensure seamless experiences across different devices
  • Address cart abandonment issues and optimise navigation for intuitive user journeys
  • Maximise the impact of calls to action, product descriptions, media integration, and categorisation
  • Utilise conversion rate optimisation (CRO) principles and methodologies to drive higher conversion rates
  • Analyse customer journeys, identify conversion bottlenecks, and optimise user flows
  • Employ A/B testing, data analysis, and experimentation to improve conversion rates
  • Understand the influence of inbound marketing strategies on customer behaviour and engagement
  • Implement on-page optimisations to increase the visibility of ecommerce pages in search engines
  • Leverage partnership marketing, conversion metrics, and ROI analysis to optimise marketing efforts and drive customer acquisition

Course Dates

Start Date Duration Location
03 Apr 2024 1d Virtual
 
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25 Jun 2024 1d Virtual
 
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Course Director

Jo Young

Jo is a leading data-driven marketing practitioner, with extensive experience in optimising ecommerce propositions across both B2C and B2B, from retail through to subscription services. Jo is passionate about data in all its forms and using her analysis skills, including digital, direct marketing, attribution and pricing, has produced award-winning marketing optimisation work. To improve e-commerce offerings, Jo has delivered best-in-class solutions using cutting-edge marketing personalisation, automated communications and tailored online experiences. Jo has worked with companies such as The Body Shop, Kuoni, Lakeland, Diageo, Viking Direct and John Lewis, and has over 20 years’ experience in some of the UK’s leading data consultancies.

Do you have a question?

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