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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This highly interactive virtual course is designed to introduce you to the fundamentals of effective copywriting. Over a six-week period, you’ll join a group of fellow participants for a weekly 1.5-hour session led by a highly experienced trainer and former advertising creative director. Each session builds on the previous one to increase your knowledge and build your confidence through practical writing exercises and group discussion.
We will start by exploring best-practice techniques and approaches to the writing process and move on to examine the strategies used by writers to establish rapport with their readers – profiling audiences, making active choices over messaging and changing tone of voice.
You will have an opportunity to practise writing effective headlines that engage readers, while also picking up tips for creating compelling content across a range of digital channels, including web pages, email and social media.
The course culminates with a challenge during the final webinar, in which you’ll have an opportunity to put into practice some of the skills you’ve acquired over the preceding five weeks.
Week 1: Fundamental approaches to copywriting
Week 2: Building relationships with specific audiences
Week 3: How to construct effective headlines
Week 4: Tips for writing for web and email
Week 5: Tips for writing for social and content
Week 6: Writing challenge
This is a course for anyone who wants a solid foundation into the craft of digital copywriting. No previous knowledge or experience is required.
Week 1: Wednesday 09 September 2020 (14.00 - 15.30)
Week 2: Wednesday 16 September 2020 (14.00 - 15.30)
Week 3: Wednesday 23 September 2020 (14.00 - 15.30)
Week 4: Wednesday 29 September 2020 (14.00 - 15.30)
Week 5: Wednesday 06 October 2020 (14.00 - 15.30)
Week 6: Wednesday 13 October 2020 (14.00 - 15.30)
Week 1: Friday 23 October 2020 (14.00 - 15.30)
Week 2: Friday 30 October 2020 (14.00 - 15.30)
Week 3: Friday 06 November 2020 (14.00 - 15.30)
Week 4: Friday 13 November 2020 (14.00 - 15.30)
Week 5: Friday 20 November 2020 (14.00 - 15.30)
Week 6: Friday 27 November 2020 (14.00 - 15.30)
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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