Pricing
| Online Price: | £349.00 |
|---|---|
| Member Online Price: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Book now to kickstart your learning in 2024.
Need some help making your choice? Email us at training@cim.co.uk or call us on +44 (0)1628 427360.
Online
Overview
This online, on-demand course is specifically designed to equip you with the essential skills and knowledge to become an effective content marketing copywriter. You will gain a comprehensive understanding of the principles and strategies behind the writing process, enabling you to craft compelling and engaging content that drives results. You will learn a range of techniques that will ensure your copy is as attention-grabbing, informative, and persuasive as possible.
Following the course you will be able to:
- Structure and write content marketing copy
- Develop key messages and content pillars
- Plan content using the Hero, Hub and Hygiene model
- Write headlines and introductions
- Write supporting points and conclusions
- Create thought leadership content
This flexible course is built around 6 hours of online study across three modules. To help you apply insights and top tips directly to your own work, you’ll have access to the content for twelve months.
Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.
For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions about technical requirements.
Who should attend?
This course is for anybody who wants to develop content marketing copywriting skills. No previous knowledge or experience is required.
Learning outcomes
Copywriting for content marketing
- How to plan and write content marketing copy
- How to create key messages and content pillars
- Plan your content using the Hero, Hub and Hygiene model
Planning and writing blog copy
- Plan and manage blog copy, from ideation to publication
- How to create blog post headlines and introductions
- How to write blog content and conclusions
Writing thought leadership content
- How to develop a leader’s tone of voice
- Your role as a ghostwriter
- How to create thought leadership content
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