Carbon Literacy for Marketers

Overview

Marketers have a significant role to play in how businesses respond to the complex challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify as a Carbon Literate citizen. It is the first step to becoming a sustainable marketer.

The course is designed to help you explore the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part marketers must play in responding to the sustainability challenge.

This certified course covers everything marketers need to be aware of, including what is carbon literacy, the 17 UN Sustainable Development Goals, how to calculate carbon footprint, the Triple Bottom Line, the Circular Economy and marketing as a catalyst for change.

Who should attend?

This course is designed for marketers interested in sustainability and how it is likely to impact the future of marketing. The programme is delivered over 8 hours - 7 hours of virtual training plus video content and additional resources. Carbon Literacy Trust Certification is awarded following the successful completion of the course and submission of your action plan (optional).

Learning outcomes

• The science of climate change, the effect of global warming and becoming carbon neutral
• Understand the sustainable landscape and marketing’s responsibility
• What is carbon literacy and how to calculate your (and your company’s) carbon footprint
• What are the 17 UN Sustainable Development Goals and how organisations can use SDGs to shape their strategies
• The role of business, the Triple Bottom Line, the Circular Economy and the supply chain
• Marketing as a catalyst for change, its purpose and the need for behavioural change
• The impact of marketing communications, The Green Claims Code and different sustainability models
• Work through a range of sustainability case studies and success stories and leave with your personal and professional sustainability impact plan
• Become a Carbon Literate citizen certified by the Carbon Literacy Trust

Certification Information

Following the training, you will have 2 weeks to submit your ‘Evidence Form’, which outlines actions you will take personally and professionally to work towards positive shifts and impact. Certification fees are included in your course training fees.