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Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
A practical course for improving digital copy across web, email and social media platforms.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
How to plan and run effective digital communications campaigns using all the key digital channels.
How to develop your digital marketing strategy and implement advanced digital channel techniques.
How to improve the performance of your email campaigns.
How and when to use Google Analytics 4 (GA4).
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
How to plan and optimise your PPC Google Ads campaigns.
How to build, optimise and scale Google Performance Max campaigns across all channels.
Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
Improve website performance with testing, analytics and AI.
Rethink website strategy for an AI-shaped, less linear digital environment.
