B2B Digital Marketing Strategy

Duration:	2 days
Level:	Advanced
Code:	0784

Get 10% off virtual training courses taking place between 05 January – 31 March 2021 with code: DISCOUNT10

To qualify for the discount bookings must be paid for and completed by 31 January 2021. View terms & conditions.

Pricing

Residential:	£1,250.00
Non-Residential:	£1,160.00
Virtual:	£999.00
Member Residential:	Log in for prices
Member Non-Residential:	Log in for prices
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Virtual course

Overview

As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business? This course will show you how to:

Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives

Who should attend?

The programme is specifically for B2B marketers and assumes some basic knowledge or understanding of digital marketing. Those benefiting most are marketers who have broader responsibility of B2B marketing: communications, lead generation or customer lifecycle management.

Learning outcomes

B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Using digital channels for B2B lead generation and nurturing
How to apply digital to improve lead handover and lead management
Digital retention marketing strategies including personalisation
Develop a compelling B2B content marketing plan
Learn how to create B2B content that increases engagement
How to measure digital marketing effectiveness
Practical case studies of best practice B2B digital marketing

Train your team

This CIM course can be delivered virtually or on site for corporate teams and can be tailored to your specific requirements. For details contact team@cim.co.uk

The CIM experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to take back to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Principles, Intermediate and Advanced.

Pricing

Residential:	£1,250.00
Non-Residential:	£1,160.00
Virtual:	£999.00
Member Residential:	Log in for prices
Member Non-Residential:	Log in for prices
Member Virtual:	Log in for prices

* Prices shown are exclusive of VAT. Prices include tuition and course materials.
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.

Course Dates

Start Date	Duration	Location
29 Mar 2021	2d	Virtual	Add to Basket Added	Book Now
26 Apr 2021	2d	Virtual	Add to Basket Added	Book Now
14 Jun 2021	2d	Virtual	Add to Basket Added	Book Now

Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in international business and marketing roles; helping organisations build and expand their business in overseas markets to include EMEA, APAC, USA and South America. Author of the book ‘Innovative B2B Marketing’.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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B2B Digital Marketing Strategy

Pricing

Overview

Who should attend?

Learning outcomes

Train your team

The CIM experience

Pricing

Course Dates

Course Director

Simon Hall

Virtual delivery

Enquire

Please be aware of the following.

Are these courses for you?

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B2B Digital Marketing Strategy

Pricing

Overview

Who should attend?

Learning outcomes

Train your team

The CIM experience

Pricing

Course Dates

Course Director

Simon Hall

Virtual delivery

Enquire

Please be aware of the following.

Thank you for your enquiry

Are these courses for you?