Digital Marketing Strategy Masterclass

Overview

The Digital Marketing Strategy Masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.

Who should attend?

This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

• Digital marketing in perspective - challenges, trends and changes
• AI for Digital Marketing - Advanced prompting, Custom GPTs, AI Tools, Multi-Modal AI
• Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation
• Digital Transformation - the ten key pillars of digital capability
• Advanced digital channel techniques - SEO, paid search, social media, email and display advertising
• Automation, personalisation and Conversion Rate Optimisation (CRO)
• In-depth analytics - Google Analytics 4 (GA4) analysis, funnels, reporting and ROI
• Building a measurement framework 
• Digital marketing strategy workshop and feedback