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Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to improve the performance of your email campaigns.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
How and when to use Google Analytics 4 (GA4).
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.