Graduate Gateway

Recent research by the Association of Graduate Recruiters (AGR) has found that “half of employers believe that graduates lack basic workplace skills”. Now with growing competition for job roles, it has never been more important for candidates to stand out.

The Graduate Gateway programme provides students and graduates with the unique opportunity to gain a professional qualification or award alongside their marketing degree. Working with leading universities worldwide, we map the content from their degree courses, against CIM qualifications to apply exemptions for modules. This means for most qualifications, students and graduates may only have to take one assessment instead of the usual three. Read our student testimonials to find out about their success here.


Step 1: Find your course

Search for a university to find your course:

  • Or
  • University
    Modules to Study


How do I know if my degree is Graduate Gateway approved and if I am eligible for an exemption?

You can use the search facility on this page to find out if your degree has been approved by CIM and what exemptions are available.

Can I complete the CIM qualification(s)/module(s) whilst I am still at University?

Yes, however, you’ll need to discuss with your tutor to see if your university offers this. If they don’t then you can do it through one of CIM's approved study centres. You can search for an approved study centre here.

If you have any questions or want to talk about anything further you can contact us on or telephone +44 (0)1628 427120 (Mon-Fri 08:00-18:00).

If I don’t study the CIM qualification/modules whilst I am at university, what are my options?

Providing you achieve a 2:2 or above (undergraduate) or a pass mark (postgraduate), you can study the additional modules via one of our approved study centres (tuition fees will apply).

How long do I have to complete the additional modules after graduating?

You’ll need to register as a CIM member within 3 years of graduating to claim the exemptions and then you have up to 5 years from graduating to complete the additional module(s) to gain your full qualification.

Do I need to be a CIM member to study the additional modules?

Yes, you need to be a member to access the support materials, your membership must also be current at the time of submitting your assessments for marking. As a member you can also take advantage of other benefits such as webinars, great content and attend CIM events.

How much is CIM studying membership?

£65 per annum*


*Fees are reviewed on an annual basis.

How many modules do I need to complete?

a. At the Certificate in Professional Marketing level, there is one module to complete (choose from Customer Insights or Marketing in Action depending on your Graduate Gateway University)

b. At the Certificate in Professional Digital Marketing level, there is one module to complete (Digital Marketing Techniques)

c. At the Diploma in Professional Marketing level, there are two modules to complete (Innovation in Marketing plus choose one from The Digital Customer Experience, Resource Management, Managing Brands or Project Design and Planning depending on your Graduate Gateway University)

d. At the Diploma in Professional Digital Marketing level, there are two modules to complete (The Digital Customer Experience and Digital Optimisation)

e. To find out more about the CIM modules, we recommend you speak to your university or alternatively, you can contact us on or telephone +44 (0)1628 427120 (Mon-Fri 08:00-18:00).

What are the assessment fees?

a. Certificate in Professional Marketing (one module to complete) £150*

b. Diploma in Professional Marketing (2 modules to complete) £190 each*


*Fees are reviewed on an annual basis.

If I have completed my degree with the required result and want to study a CIM qualification how can I claim my CIM exemptions(s)?

To have your exemption(s) confirmed you will need to send a copy of your degree certificate and transcript to

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Contact us

For further information on Graduate Gateway
Call +44 (0)1628 427120

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