Advance your marketing career
The CIM Level 4 Certificate in Professional & Digital Marketing has been developed with extensive employer led-research to ensure its relevance in maximising your career progression opportunities.
- Enhance your expertise: Be able to demonstrate knowledge and skills needed to excel as a marketing executive, a pivotal role in any marketing team.
- Prepare for your next move: Build a strong foundation for progression - develop confidence and unlock career opportunities.
- Apply practical skills: Acquire hands-on experience that you can use in real marketing jobs, making you an essential and effective professional in the workplace.
Do I qualify? You’ll need one year’s plus experience in the industry or a relevant Level 3 qualification, CIM or equivalent. Alternatively, a Level 3 Apprenticeship such as the Digital Marketer, Multi-channel Marketer or Marketing Assistant would also be accepted. We'll consider other equivalent Marketing Apprenticeships.
Got questions? Speak to a learning adviser on 01628 427222 or submit an enquiry.
How it works
Personalise your qualification by choosing the modules you want to study.
Find a study centre that offers your choice of modules and study preferences. *
Become a CIM member to manage your qualification and access study resources. *
Display your new qualification and gain recognition!
* The costs of studying a qualification will include the tuition fees of your chosen study centre and CIM assessment / membership fees.
Choose your modules
Select four modules (50 credits) for your Level 4 Certificate. You can now achieve an Extended Certificate by topping up with an additional module.
Marketing
Impact
20 credits
(mandatory)
+
Select one or two of these
Responsible
marketing
10 credits
Planning integrated
campaigns
10 credits
+
Select one or two
Content
marketing
10 credits
Search Engine
Optimisation
10 credits
Martech
10 credits
Social Media
marketing
10 credits
=
Module details
This is about the application of the full marketing mix in any given situation to maximise effectiveness. You will explore the evolving marketing environment, customer behaviour, market research and the marketing planning process.
Creating integrated marketing campaigns across various channels, online and offline, measuring their effectiveness is a key focus for any marketing executive. An understanding of the rapidly changing marketing landscape and how content plays a crucial role in the customer lifecycle, is explored.
Social media marketing activities underpin successful customer communications. Understand how to apply a range of social media channels and produce effective content to enhance an organisation’s digital activities and produce an effective social media plan.
Content has a crucial role in delivering effective marketing campaigns. Develop an understanding of how to successfully create content to support marketing goals and how different content formats can be used within campaigns to support the customer journey.
Search engine optimisation is critical to supporting effective paid search campaigns to achieve marketing goals. Understand the importance of search engine marketing for organisations as part of their digital marketing activities and key success factors.
The importance of Marketing technology, or ‘Martech’, including Artificial intelligence is essential to facilitate and execute marketing activities. Martech can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term relationships. and successfully analyse web analytics outputs to create recommendations for the future.
Marketing responsibly is a growing imperative as societal and environmental challenges grow with increasing scrutiny on diversity, inclusion, and sustainability. Marketing faces a growing need to understand and ensure socially responsible practices.
Enquire now
If you would like further details on our qualifications, please complete the enquiry form below and we will be in touch.
Alternatively, to speak to our learning advisers call 01628 427222
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Thank you for your enquiry
We will be in touch within two working days. If you’d rather speak to us now, please call us on +44 (0)1628 427222.
