PRESS RELEASE

CIM and Bournemouth University to address the impact of neuromarketing

• Mike Warne event to focus on impact of neuromarketing on modern marketing.
• Katie Hart and John Hogan among the speakers confirmed at annual event.
• Bournemouth University first university to be named a Strategic Partner of CIM.

Final year BA (Hons) Marketing Communications students from Bournemouth University (BU), in partnership with the Chartered Institute of Marketing (CIM), will host the prestigious Mike Warne event on 26 February.

The 14^th annual event entitled, ‘The impact of neuromarketing’, will see a host of leading names from the world of marketing share their vision of the industry's future.

Confirmed speakers include Katie Hart, Customer Insights tutor at the Cambridge Marketing College, and neuroscientist Dr John Hogan, who will illustrate how many of today’s brands are using the neuromarketing concept to help relate to their customer base and the powerful effect it can generate when used correctly.

Brian Doidge, South West chair at CIM, said: “CIM and Bournemouth University students have designed the evening in a way that will allow us to see how neuromarketing is developing into an exciting way to look at your company's customer research.

“Our speaker’s will show how it allows a greater understanding of research, and in turn how this can also make marketing research more cost effective, as well as helping your business to shape the right customer behaviour for your brand.”

“Obviously there are myths around the topic, there is also curiosity and there are inevitably going to be implications for modern marketing practice. However, what is clear, is that this will be a great opportunity to find out more for yourself.”

Since its launch, the Mike Warne event has become a renowned milestone in CIM’s event calendar, honouring the memory of the late Mike Warne, a CIM regional director who was a strong advocate for building relationships between aspiring marketing students and CIM. For the last 13 years, the event has celebrated innovation in marketing, addressing the key, topical issues within the industry.       

As well as hosting the Mike Warne event, Bournemouth University has also become the first university to be named as a Strategic Partner of the Chartered Institute of Marketing. The move will see CIM collaborate closely with BU to raise standards in studying and enhance student career prospects by ensuring graduates leave with the skills employers are looking for.

Maggie Jones, Director of Qualifications and Partnerships at CIM said: “The new strategic partner programme will provide a greater synergy between CIM and Bournemouth University, while adding value to the qualifications students receive.”

“The CIM brand and qualifications are globally respected and this new strategic partnership programme delivers a clear advantage for qualification providers, ensuring students have access to the training they need to achieve their professional goals.”

Graham Goode, CIM Programme Leader at Bournemouth University, said: “Bournemouth University is delighted to forge a Strategic Partnership with CIM. This close relationship provides opportunities for our students to achieve widely recognised professional qualifications, to excel in CIM’s ‘The Pitch’ national competition and to collaborate with CIM on the Mike Warne Event.

“This year’s event on the impact of neuromarketing promises to be one of the best yet. It’s a testament to the hard work and dedication of the small team of final year marketing communications students who have organised all aspects of the event from scratch.”

This year’s Mike Warne event takes place at Bournemouth University’s Talbot Campus on Wednesday 26 February from 6pm-9pm, with light refreshments provided.

CIM is proud to offer free tickets for students. Please call 01628 427 340 to book tickets. All other tickets are priced £15-£20.

Visit https://www.cim.co.uk/event/99743/ for more information and bookings.

ENDS

Media contacts

For media enquiries

For further information please contact the Chartered Institute of Marketing regional press office at Pelican Communications on david.anthony@pelicomms.co.uk or 01457 820807.

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James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk 

Corinne Lavictoire  
PR Executive
corinne.lavictoire@cim.co.uk

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 28,000 members worldwide, of which there are over 2,500 Chartered Marketers. CIM’s mission is to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. CIM believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 120 CIM study centres in 32 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.