PRESS RELEASE

CIM accelerates its e-learning proposition in Hong Kong with new Live Virtual Training

• CIM’s launches over 75 new live virtual training courses to support marketers in Hong Kong
• New digital marketing, technical skills and international marketing courses will help marketers’ futureproof jobs and take advantage of the current situation

The Chartered Institute of Marketing (CIM) has strengthened its online training portfolio launching over 75 new live virtual training courses to allow marketing professionals in Hong Kong to take its most popular courses online. With job listings for marketing roles decreasing and unemployment reaching a 15-year high in the region, the need for professional development is now critical in Hong Kong’s job market.*   

CIM’s new portfolio of live virtual training is priced competitively, offering something for every level of marketer, spanning brand strategy, digital marketing planning, product management, customer experience and paid social. Marketers across Hong Kong wanting to take advantage of the latest digital marketing techniques can take the live virtual ‘Digital Marketing in Practice’ training, while marketers wishing to develop specific digital skills, can pick live virtual courses such as Search Engine Marketing (SEM) Principles and Pay Per Click for Google advertising.

Johnson Lo, CIM’s chair in Hong Kong welcomed the news saying: “Marketers are always interested in new ways to develop their skills, particularly if they can help accelerate their careers. As we navigate through the COVID-19 pandemic and look ahead, its clear marketing will be more important than ever, particularly as technology continues to advance. It is crucial that our marketing community in Hong Kong have the opportunity to continue their learning and development remotely, during this uncertain time, ensuring everyone is fully equipped when it comes to returning to the office.”

James Sutton, commercial director, at CIM said: “We already have a breadth of training materials and guidance online, but with so many organisations across Hong Kong adapting to remote working environments, it is absolutely critical that we do everything possible to ensure that marketing professionals can continue to upskill using the very latest techniques such as live virtual and online training.”

CIM’s decision to accelerate its e-learning proposition, follows an extensive review of the qualifications on offer to bolster professional development for modern Hong Kong marketers, ensuring they can compete at both a national and international level.

To support marketers in the region, CIM has also developed a portfolio of online courses such as the new “International Marketing” course, aimed at marketers seeking to break into new markets and develop new partnerships as countries like the UK look to strengthen international ties. The online courses offer up to 25 hours of online study and a comprehensive syllabus, which includes interactive learning and video classes. Modules include video introductions from course leaders and tests to help individuals track their progress.

The new live virtual and online learning programmes will add to CIM’s growing portfolio of online services, which include: webinars, podcasts, training materials, best practice guides and articles to help navigate the unchartered waters of the COVID-19 crisis available on CIM’s Exchange content hub.

To find out more or to book an online course or live virtual classroom, visit: https://www.cim.co.uk/training/list-courses/#training-courses

ENDS

Notes to editors

Source: *Hong Kong Job Index, July 2020

For media enquiries

For further information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

For CIM enquiries

James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk  

Corinne Lavictoire  
PR Executive
corinne.lavictoire@cim.co.uk

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 28,000 members worldwide, of which there are over 2,500 Chartered Marketers. CIM’s mission is to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. CIM believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 120 CIM study centres in 32 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.