Media round-up: Launch of CIM’s Student marketing competition makes headlines

CIM's annual student marketing competition, The Pitch, launched last week. News of the competition generated a significant buzz and was featured in several key industry publications. This year's competition challenges aspiring marketers to respond to a real-world marketing brief. The competition provides students (both undergraduate and postgraduate) with the chance to showcase their talents and enhance their employability.

Marketing Week: Competition aims to shows students how ‘rewarding’ a marketing career can be

“The Chartered Institute of Marketing (CIM) is on a mission to show students how rewarding a marketing career can be through its global competition, The Pitch. 

"Now in its 14th year, undergraduate and postgraduate students worldwide studying marketing, or a business degree with a marketing module, are being asked to respond to a pitch from Dogs Trust to develop a marketing plan to grow participation of the Companion Club, the charity’s membership scheme.”  

You can read the full feature here. 

Decision Marketing: Dogs Trust joins CIM hunt for ‘Marketers of the Future’

“[CIM] is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges aspiring marketers to react to a real-life brief.

“Finalists go head-to-head in the hope of impressing a panel of expert judges and securing the ‘Marketers of the Future’ title.”

You can read the full feature here. 

FE News: The Pitch 2025: Marketing students respond to creative challenge from Dogs Trust 

“Discussing the launch of the competition, Debbie Clark, group head of individual giving at Dogs Trust said: 

“Dogs Trust is thrilled to partner with CIM for The Pitch 2025. This collaboration offers aspiring marketers a fantastic opportunity to gain practical experience by solving a real-life challenge and developing a marketing plan for Dogs Trust’s Companions Club. It’s a wonderful chance for students to have fun, engage in creative thinking and showcase their skills which will undoubtedly be beneficial as they embark on their marketing careers.”

You can read the full feature here. 

Learning News: The Pitch 2025: Marketing students respond to creative challenge from Dogs Trust

“CIM’s director of qualifications and partnerships, Maggie Jones, commented: “The quality of teams entering The Pitch is always impressive. Every year, the innovative ideas and concepts from the participants show the huge potential of student marketers and the value The Pitch provides as a platform for them to develop their skills, build their confidence, and offer them a glimpse at how rewarding a career in marketing can be.

“The experience of entering the competition can bolster a CV and provide future marketers with a competitive edge when starting out in the profession. There are also plenty of benefits and prizes for the teams who win, including: a year’s CIM membership, money off a CIM qualification and the coveted ‘Marketers of the Future’ title.”

You can read the full feature here. 

Find out more about The Pitch here

About CIM
For over 100 years, CIM has supported the marketing sector. With members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk. 

About Dogs Trust  

Dogs Trust is the UK’s largest dog welfare charity and normally cares for around 14,000 dogs across its network of 21 rehoming centres in the UK and one in Dublin. Dogs Trust has a non-destruction policy and will never put a healthy dog to sleep. The charity also focuses its efforts on understanding dogs and sharing that knowledge with the wider public to prevent problem behaviours that can result in relinquishment or abandonment. We are working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.