International media round-up: CIM-AMC partnership makes headlines

As part of our international growth strategy to elevate the marketing profession and support marketers worldwide, CIM has partnered with the African Marketing Confederation (AMC), which will benefit individuals, businesses and society across both continents.  

This partnership will allow the two bodies to align their marketing standards, education, and qualifications to advance the profession, whilst also offering professional marketers and practitioners in the UK and Africa access to valuable development opportunities.  

The news was covered in media titles such as:

UK:

• Marketing Beat: New partnership to support marketing careers in the UK and Africa
• Decision Marketing: CIM signs pact with African group to advance profession

International:

Outlets from Africa and Asia also reported on the news that CIM and the AMC have partnered: 

• Biz Community (South Africa): African and UK marketing professionals to benefit from CIM-AMC alliance 
• Media Update (South Africa): CIM and AMC Announce Partnership 
• Business Ghana (Ghana): The African Marketing Confederation & The Chartered Institute of Marketing announce new partnership  
• Zawya (UAE, Saudi Arabia, Egypt, and other parts of the Middle East and Africa): African and UK marketing professionals to benefit from CIM-AMC alliance  
• Marketing Spread (South Africa): The Chartered Institute of Marketing and the African Marketing Confederation announce new partnership  
• Brand Icon Image (Nigeria): Chartered Institute of Marketing, African Marketing Confederation Announce New Partnership  
• MarkLives.com (South Africa): Newsletter - The Chartered Institute of Marketing and the African Marketing Confederation have partnered  
• The Media Online (South Africa): Media Moves - Chartered Institute of Marketing, African Marketing Confederation Announce Partnership  
• MyPressportal (South Africa): The African Marketing Confederation and The Chartered Institute of Marketing and announce New Partnership

Discussing the partnership, CIM chief executive Chris Daly commented: "The formal collaboration between CIM and AMC is founded on our mutual vision to elevate the marketing profession, benefiting individuals, businesses, and society as a whole. The strategic partnership, will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa."

"We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership." 

Helen McIntee, president of AMC said: “CIM and AMC are united by a shared vision to elevate the marketing profession. This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends. By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole.”