Civil Society Media: How charities use effective marketing


Civil Society Media - How charities can use marketing effectively in times of crisis 

By Professor Ian Bruce, chair of CIM's Charity and Social Marketing group

Professor Ian Bruce provides five tips for Civil Society Media on how charities can utilise marketing to effectively overcome obstacles presented by COVID-19, and how more traditional charities can embrace digital channels to help generate income during these uncertain times. For the full article, click here:


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