The Chartered Institute of Marketing and the African Marketing Confederation Announce
New Partnership

• New partnership built on shared aspirations for the advancement of the marketing profession
• Marketers throughout Africa and the UK provided greater support in their careers
• UK and African marketers will benefit from access to the latest resources to develop skills, drive careers, and enhance organisation performance

20 February 2025, the Chartered Institute of Marketing (CIM) and The African Marketing Confederation (AMC) have announced a partnership to collectively advance the marketing profession, for the benefit of marketing professionals, businesses and society in Africa and the UK.

The newly established partnership between CIM and AMC aims to foster the advancement and mobility of the marketing profession. This collaboration will offer professional marketers and practitioners access to valuable development opportunities.

Under the new partnership, both organisations will collaborate to advance the marketing profession by aligning marketing standards, education, and qualifications. Marketers across Africa and the UK will benefit from the latest resources designed to enhance their skills, advance their careers, and improve the performance of their organisation.

Commenting on the partnership, Chris Daly, Chief Executive of CIM said: "The formal collaboration between CIM and AMC is founded on our mutual vision to elevate the marketing profession, benefiting individuals, businesses, and society as a whole. The strategic partnership, will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa."

We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership.”

Discussing the agreement, Helen McIntee, President of AMC said: “CIM and AMC are united by a shared vision to elevate the marketing profession. This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends. By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole."

 -ENDS-

For CIM media enquiries
James Delves 
CIM Head of PR, Content and Community 
James.Delves@cim.co.uk  

For AMC media enquires
Lunice Johnston
LJ Communications, MD & Founder
Lunice@ljcommunications.co.za​

About CIM

For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever in supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.

On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.

We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem. Find out more about CIM by visiting www.cim.co.uk.

About AMC

The African Marketing Confederation is the ground-breaking Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations to exchange expertise and information, and to promote the marketing profession as a whole.

By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital and to ensure that the continent has platform for like-minded marketing professionals at the highest level. The AMC aims to grow and support Leaders in Marketing in Africa, through this platform. The AMC founding members are also fully committed to observing each country’s unique and varying cultures, languages, standards of education and level of development which require home-grown marketing approaches designed and nurtures by Africans themselves. Find out more about AMC by visiting https://africanmarketingconfederation.org/.