Automotive World: Marketing's role for automakers post COVID

30.07.2020

Automotive World - Marketing's role for automakers post COVID-19

By Paul Hitchens, Course Director, CIM

The automotive industry is one of many that has felt the brunt of the COVID-19 lockdown. UK car sales, for example, are at the lowest level since 1971 and in June only 145,377 new cars were registered—35% fewer than June 2019. Now with engineering giants such as Jaguar Land Rover and Bentley cutting jobs and profits plunging, how the sector bounces back after this crisis will be of critical importance to both local players and the wider economy.

To read Paul Hitchens full article with Automotive World, click here: https://www.automotiveworld.com/articles/marketing-to-play-critical-role-for-automakers-in-post-covid-recovery/

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