Catalyst is CIM’s member-only digital magazine, packed with features that explore new thinking across key fields such as leadership, behavioural economics and sociology. Collating career-enhancing content from a global network of business leaders, Catalyst leads the conversation on the latest topics affecting marketers and businesses alike, making it a truly invaluable learning resource to the modern marketer.
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We’re slap bang in the middle of a year filled with elections. The UK General Election has just concluded and we’re not the only ones who’ve gone to the polls. According to research published by King’s College London, around ‘1.5 billion people’ are set to go to the polls in more than ‘50 countries’ this year.
The Ipsos Veracity Index, which identifies people ‘generally trusted to tell the truth’, found that advertising executives (16%), government ministers (10%) and politicians (9%) were the bottom three ranking professions. Against a back drop of global electioneering and a wave of political advertising, how does this impact consumer trust? And what does it mean for the marketing sector? Our cover story, ‘Let’s get political’ takes a deep dive.
The other major item dominating the media landscape this summer is sport. With such a packed summer, there’s little wonder why. We’ve got The UEFA Euros, Wimbledon, The Olympics and Paralympics, The Tour de France and The Open, just to name a few. We’ve got one feature that examines the key partnerships this summer, and our brand new debate features asks whether sponsorships from fast food and alcohol companies should be allowed in sporting events… and gives you the chance to answer.
On the topic of partnerships, we gave the senior marketers at our roundtable a brief to help our readers nail down client-agency relationships. When they work well, they’re wonderful, but is it just luck when they work out? We’ve got a host of tips, insights and advice to help you make the most of these important relationships.
This editions profile features Claire Sadler, CMO at the British Heart Foundation, who dives into her career, the influences that have shaped her and the areas where she believes marketers can have the greatest impact.
Dive in to your copy now!
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We’re slap bang in the middle of a year filled with elections. The UK General Election has just concluded and we’re not the only ones who’ve gone to the polls. According to research published by King’s College London, around ‘1.5 billion people’ are set to go to the polls in more than ‘50 countries’ this year.
The Ipsos Veracity Index, which identifies people ‘generally trusted to tell the truth’, found that advertising executives (16%), government ministers (10%) and politicians (9%) were the bottom three ranking professions. Against a back drop of global electioneering and a wave of political advertising, how does this impact consumer trust? And what does it mean for the marketing sector? Our cover story, ‘Let’s get political’ takes a deep dive.
The other major item dominating the media landscape this summer is sport. With such a packed summer, there’s little wonder why. We’ve got The UEFA Euros, Wimbledon, The Olympics and Paralympics, The Tour de France and The Open, just to name a few. We’ve got one feature that examines the key partnerships this summer, and our brand new debate features asks whether sponsorships from fast food and alcohol companies should be allowed in sporting events… and gives you the chance to answer.
On the topic of partnerships, we gave the senior marketers at our roundtable a brief to help our readers nail down client-agency relationships. When they work well, they’re wonderful, but is it just luck when they work out? We’ve got a host of tips, insights and advice to help you make the most of these important relationships.
This editions profile features Claire Sadler, CMO at the British Heart Foundation, who dives into her career, the influences that have shaped her and the areas where she believes marketers can have the greatest impact.
Dive in to your copy now!
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Did you know?
If you take any learnings from reading Catalyst that you can then implement in your day-to-day job role, this can be counted as CPD eligible.
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