CIM Media Advisory Panel

Abigail Goldsbrough

Abi is a seasoned Marketing and Communications Professional with more than 20 years’ experience working in FTSE 100 organisations in the real estate, hospitality, energy and FMCG sectors.

Abi has an MBA from London Business School, a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) and a BA from the University of London. She is passionate about helping CMOs think through the contemporary challenges facing their organisation. Abi is a Chartered Marketer, CIM Fellow and Accredited Course Director and Consultant for the CIM.

Caroline Cook

Caroline is an experienced marketing leader and marketing capability expert. Over 30 years of building marketing excellence and driving growth. Experience includes:

Founder of Brand Leadership Group and Director of senior consultancy teams, bringing thought leadership and practical, transformative marketing programmes and strategic growth solutions for Fortune 500 and FTSE 100 companies across B2B and B2C sectors, plus not for profit and Government.
SE Board member, Course Director and Brand Ambassador for the Chartered Institute of Marketing.
Capability Director and Head of the Marketing Leadership Academy for Kraft Foods, building best and next marketing practice, inspiring and enabling marketing excellence. Leadership roles in CPG for category and brand building, integrated communications and innovation.

David Hare

David is a published author, executive coach and trainer with clients across the UK, Europe and the USA. He created his own consultancy after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes DPD, Holland & Barrett, Veolia, Marston’s, GE, ABB and Barclays.

David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. His first personal development book, The Buddha in Me, the Buddha in You – a handbook for happiness was published in February 2016 by Penguin Random House and a year later by Flammarion in France.

Duncan Smith

Duncan is a director and principal trainer for specialist consultancy iCompli who have trained and advised clients on compliance strategies since 2004.

A Fellow of the Chartered Institute of Marketing and qualified privacy professional, certified in European and UK privacy law (CIPP/E), Duncan has helped SMEs and Global multi nationals (Allianz, Unilever, Interflora, Mars Drinks) solve their Governance, Risk and Compliance (GRC) challenges.

‘Compliance in your language’ is at the heart of Duncan’s approach to training and consultancy, ensuring comprehension of complex legal and ethical challenges is always attainable.

Gemma Butler

Gemma Butler, Co-Founder / Director, Can Marketing Save The Planet Ltd. Gemma is co-host of the podcast series, Can Marketing Save the Planet?, a sustainable marketing consultant, and a twice published author and guest lecturer.

With a focus on championing sustainable marketing and leadership, Gemma works with organisations and individuals across industries on strategies, education and training with the purpose of driving a more sustainable future. Gemma is Carbon Literate and teaches sustainable marketing for CIM, Cambridge Judge Business School and the Direct Marketing Association Northern California.

Imran Farooq

Imran is a distinguished figure in the fields of digital marketing and AI. His pioneering work since 1999 in leveraging emerging digital marketing tools provides him with deep, practical knowledge of the evolving relationship between AI and marketing.

This expertise, combined with his success in generating significant revenue for clients, positions him uniquely to impart valuable, actionable insights in AI marketing. Imran is passionate about inspiring individuals to set ambitious goals and pursue meaningful transformation. His commitment to knowledge-sharing continues to shape the future of digital marketing.

Julie Atherton

Founder of Small Wonder, Julie works as a consultant strategist with global brands. She is also an MBA lecturer and CIM Course Director for strategy, social media and content marketing qualifications.

Julie’s books include Social Media Strategy and B2B Social Selling Strategy, both are used by universities, PR, marketing and business professionals worldwide.

Paul Hitchens

Paul Hitchens FCIM is the author of three bestselling books on brand management published by Hodder Education: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’. He is a Chartered Marketer with an MA in ‘Brands, Communication & Culture’ and has gained over thirty years’ experience in the creative sector working both agency and client side for household brand names.

Paul regularly commentates on brand reputation issues in industry journals and national newspapers and has contributed to BBC, ITV and Channel5 News. He is a frequent industry speaker and has spoken at ‘The Museum of Brands’, ‘Marketing Week Live’ and gave a TEDx Talk titled ‘Innovate your brand experience through Purpose and Values.’ He has judged the brand category for the CIM Marketing Excellence Awards and often shares his opinions through the CIM Podcast and CIM Content Hub.

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