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B2B product marketing skills for strategic product planning.
Supercharging Your Personal Impact.
How to manage your products to profit, stay ahead of the market and get the resources you need.
How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
How to use a proven, simple six-stage approach to integrated marketing communications planning.
Increase marketing effectiveness by changing behaviour.
How to build an event marketing strategy and action plan.
The definitive guide that covers the key principles of marketing.
How to identify, create and manage marketing partnerships.
Develop a B2B marketing strategy to better acquire, engage and retain customers.
How to develop an effective sponsorship strategy.
20% OFF training courses
with code CIM20 at checkout
20% OFF training courses with code CIM20 at checkout